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MMM & MTA: Build In-House or Buy?

"Code is a liability. Every line of code is a commitment: to maintain it, to explain it; to a direction." -Kevlin Henney. Marketing Intelligence Data Science and AI at Scale There is no shortage of open source and commercial tools...

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12.19.22

James Lerner

Alembic Rewind 2022

Woo-hoo, we’ve made it to December 2022! We’ve been busy at Alembic, helping companies make sense of their omnichannel marketing using our AI-enabled predictive marketing...

11.17.22

Craig Harper

The Ultimate Guide To Migrating From Google Universal Analytics (GA3) to GA4

The Ultimate Guide To Migrating From Universal Analytics to GA4 Google Analytics 4 ("GA4") was released in October 2020 and is a complete rebuild of...

11.09.22

Hannah M

Why Shopify doesn’t match Google Analytics

Top 6 reasons for inaccuracy from Shopify to Google Analytics There are many differences in tracking results, but let’s look at the top 6 reasons....

10.26.22

James Lerner

Podcast: NIL or Name, Image, Likeness in the NCAA

In this Podcast, recorded 05/18/22, Alembic CEO Co-Founder Tomas Puig and ex-CNBC reporter Eric Chemi discuss the business of the NBA draft and athletic endorsement....

10.26.22

James Lerner

Podcast: Ad Spend Loss in TV Streaming

In this Podcast, Alembic CEO Co-Founder Tomas Puig and multimedia journalist Brett Larson discuss the complicated business of streaming TV advertising; the lack of communication...

10.25.22

James Lerner

Podcast: 3rd Party Cookies & YouTube versus TikTok

In this Podcast, Alembic CEO Co-Founder Tomas Puig and ex-CNBC reporter Eric Chemi discuss the impact of TikToks introduction of 3rd party tracking cookies, Tiktok...

10.24.22

Craig Harper

Influencing Consumer Behavior with Podcast Advertising

How to Track Marketing Impact of Podcast Marketing Part II Podcast Valuation CPM is the cost you'll pay per 1,000 impressions or downloads, and CPA...

10.20.22

Craig Harper

How to Track Marketing Impact of Radio and T.V media

How to Track Marketing Impact of Radio and T.V Marketing Part I Radio Marketing Measurement An effective way to measure ROAS (Revenue/ad spend) is to...

10.19.22

Tomás Puig

Podcast: Earnings Outlook & Economic Pullback

In this Podcast, Alembic CEO Co-Founder Tomas Puig and multimedia journalist Brett Larson discuss how Fortune 500 companies are navigating volatile markets—giving you advice as...

10.11.22

Craig Harper

Track The Impact of TV, Radio, and Podcast Media with Alembic

Track The Impact of TV, Radio, and Podcast Media What do you need to enable this function? Become an Alembic client. Purchase the TV, Radio,...

10.04.22

Tomás Puig

Podcast: Why CMOs Don’t Last

Are Chief Marketing Officers even necessary in this age of influencer and user-generated content marketing? Alembic Technologies CEO Co-Founder Tomas Puig and multimedia journalist Brett...

09.27.22

Craig Harper

MMM & MTA: Build In-House or Buy?

"Code is a liability. Every line of code is a commitment: to maintain it, to explain it; to a direction." -Kevlin Henney. Marketing Intelligence Data...

09.16.22

James Lerner

Thoughts on Marketing Attribution

Multi Touch Attribution (MTA) - collects individual, user-level data for addressable (trackable) media and conversion events to determine the impact each media event has on...

09.08.22

James Lerner

How To Integrate AppsFlyer and Firebase into Alembic

This blogpost describes how to integrate Firebase or AppsFlyer with Alembic using Google Universal Analytics. This assumes that: you have already integrated Firebase or AppsFlyer...

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February 2, 2023

James Lerner

How to Take Part in Super Bowl Sunday: 3 Marketing Analytics Strategies

The Super Bowl is considered one of the world’s largest and most-watched sporting events, ranking alongside events such as the FIFA World Cup and the

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