"Code is a liability. Every line of code is a commitment: to maintain it, to explain it; to a direction." -Kevlin Henney. Marketing Intelligence Data Science and AI at Scale There is no shortage of open source and commercial tools...
10.05.23
James Lerner
Understanding Google Analytics 4: Key Data Changes for Source Tracking Overview This article addresses a vital analysis detail when using Google Analytics 4 (GA4). This...