November 12, 2024
Increase revenue with AI by knowing causality.
Know the key levers and chain reactions that you can use to drive maximum impact. From top-funnel buzz on TV and Podcasts to web and digital, down to opportunities and revenue creation – amplify everything.
VentureBeat
“Alembic is using AI developed for scientific research applications to predict ROI from marketing.
NVIDIA marketing is using Alembic with great success.”
Jensen Huang, Founder & CEO of NVIDIA
Trusted by Top Fortune 200 Enterprises in Healthcare, Technology, Finance, and Entertainment
Used by Enterprise Marketing, Finance and Sales teams
Optimize and forecast revenue
Get causality of key events from multiple data sources beyond traditional marketing mix models and multi-touch attribution systems that often lag or mislead. Use causality to predict outcomes from different actions and factors, allowing marketers to adjust their media spend proactively as the competitive landscape changes.
Turn brand marketing into performance marketing
Get evidence of causality from all types of marketing and understand in-moment marketing activations. Optimize across brands and sub-segments of the most sophisticated organizations. Gather complementary data to optimize media spend on platforms (e.g., inventory, operations).
Create ROI instead of chasing it
Leverage the entire brand portfolio to target specific audiences with whichever brands resonate. All while expanding visibility to 3rd party, earned, owned, and paid media in relation to the performance of revenue and key metrics.
Find answers to the impact of marketing in seconds
Easily present and summarize causality to business owners.
Get revenue-enabling, comprehensive and near-real-time read from strategies and media investment. Show leadership the ROI, halo effect, and dollar value of channels. Does TV spend impact search volume and ROI of SEM?
Introducing the first causality-aware composite AI, powered by one of the world’s fastest supercomputers.
Alembic continuously analyzes the totality of your data channels (web, social, broadcast, etc) coupled with your sales data to identify ‘signals’ across omnichannel marketing and sales activities in near-real time. Signals are then processed to conversions and revenue. This enables visibility into what’s driving revenue.
We combine your data with our proprietary data
We acquire first-party data directly from the source and store it in an ultra-fast, real-time analytics database. Applying our in-house invented data and graph neural network, we enrich and distill actionable insights without additional cookies, pixels, or code using a NVIDIA powered supercomputer.
Parity (duplicate of customer’s data, rapid access)
Parity Enhanced (customer’s data greatly enhanced and augmented by Alembic, not interchangeable)
Proprietary (exclusive Alembic data)
Google Analytics, Adobe Analytics, Mobile Apps
Social Time-series Reconstruction (Instagram, Facebook, YouTube, LinkedIn), Custom Data Streams
TV/Radio/Podcast, News/PR, AI De-duplicated Mentions
We solve real issues for these industries
Finance &Insurance
Sports &Entertainment
Healthcare &Medicine
Internet &Media
Hospitality &Casinos
Retail &EcommerceFinance &InsuranceSports &EntertainmentHealthcare &MedicineInternet &MediaHospitality &CasinosRetail &EcommerceWhatever your Industry, we have a solution to give you a distinct competitive advantage
“I love the Alembic [...] dashboard layout. We can really hone in quickly from the data displayed there to track trends and it is a lot easier to find insights and spikes.”
Tyler Pigg, Assistant Athletic Director, Texas A&M Athletics
Go beyond NLP analytics
We extract the signal from the noise
We handle the entire analysis stack in one place. Our in-house data ingestion, storage, composite AI and statistics algorithm, gives you simple reports you need to make key decisions on demand.
Don’t drown in your data
To show attribution and deep insights, especially in the post-cookie and iOS opt-in world, you have to ingest a huge amount of anonymized aggregate data. We ingest directly from the sources, so you don’t have to worry about API quotas, 3rd party database storage charges or complexities normalizing metrics across channels.
Find causality, not just direct insights
See the halo effects of your media and each channel dependency, in near-real time. Is your paid search campaign being influenced by an email or social media campaign? Alembic can answer this.
Built for Enterprise
Identify the lead sources that move fastest, understand from where your best deals originate, and uncover how to remove friction between deal stages.
We support multi-KPI organizations, which minimizes time spent evaluating media effectiveness and increases alignment. So you can spend more time growing your business.
We use quantitative signals to determine the impact of your marketing activity on your goals.
