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  • Why Alembic
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Increase revenue with AI by knowing causality.

Know the key levers and chain reactions that you can use to drive maximum impact. From top-funnel buzz on TV and Podcasts to web and digital, down to opportunities and revenue creation – amplify everything.

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NVIDIA - Client for Alembic's Marketing Data Tool

VentureBeat

“Alembic is using AI developed for scientific research applications to predict ROI from marketing.

NVIDIA marketing is using Alembic with great success.”

Jensen Huang, Founder & CEO of NVIDIA

Trusted by Top Fortune 200 Enterprises in Healthcare, Technology, Finance, and Entertainment

North Sails - Client From Alembic's Data Intelligence Software
NVIDIA - Client From Alembic's Data Intelligence Software
Texas A&M - Client From Alembic's Data Intelligence Software
Content Capital - Client From Alembic's Data Intelligence Software

Used by Enterprise Marketing, Finance and Sales teams

Optimize and forecast revenue

Get causality of key events from multiple data sources beyond traditional marketing mix models and multi-touch attribution systems that often lag or mislead. Use causality to predict outcomes from different actions and factors, allowing marketers to adjust their media spend proactively as the competitive landscape changes.

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Turn brand marketing into performance marketing

Get evidence of causality from all types of marketing and understand in-moment marketing activations. Optimize across brands and sub-segments of the most sophisticated organizations. Gather complementary data to optimize media spend on platforms (e.g., inventory, operations).

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Create ROI instead of chasing it

Leverage the entire brand portfolio to target specific audiences with whichever brands resonate. All while expanding visibility to 3rd party, earned, owned, and paid media in relation to the performance of revenue and key metrics.

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Find answers to the impact of marketing in seconds

Easily present and summarize causality to business owners.

Get revenue-enabling, comprehensive and near-real-time read from strategies and media investment. Show leadership the ROI, halo effect, and dollar value of channels. Does TV spend impact search volume and ROI of SEM? 

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Introducing the first causality-aware composite AI, powered by one of the world’s fastest supercomputers.

Alembic Advanced Marketing Analytics Flow Chart

Alembic continuously analyzes the totality of your data channels (web, social, broadcast, etc) coupled with your sales data to identify ‘signals’ across omnichannel marketing and sales activities in near-real time. Signals are then processed to conversions and revenue. This enables visibility into what’s driving revenue.

Conversion Engine Diagram From Alembic's Business Intelligence Platform

We combine your data with our proprietary data

We acquire first-party data directly from the source and store it in an ultra-fast, real-time analytics database. Applying our in-house invented data and graph neural network, we enrich and distill actionable insights without additional cookies, pixels, or code using a NVIDIA powered supercomputer.

Parity (duplicate of customer’s data, rapid access)

Parity Enhanced (customer’s data greatly enhanced and augmented by Alembic, not interchangeable)

Proprietary (exclusive Alembic data)

Google Analytics, Adobe Analytics, Mobile Apps

Social Time-series Reconstruction (Instagram, Facebook, YouTube, LinkedIn), Custom Data Streams

TV/Radio/Podcast, News/PR, AI De-duplicated Mentions

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Solid Mountain Top

We solve real issues for these industries



Finance &
Insurance



Sports &
Entertainment



Healthcare &
Medicine



Internet &
Media



Hospitality &
Casinos



Retail &
Ecommerce



Finance &
Insurance

Accurately proving the impact of your investor and intermediary targeted marketing efforts to key stakeholders has never been more important. Alembic correlates your marketing activity to business outcomes, empowering your teams to make more data-driven investment decisions and prove your marketing’s impact.


Sports &
Entertainment

Growing your loyal fan base and increasing valuable sponsor partnerships are the lifeblood of collegiate and professional sports. Alembic identifies the paid, earned and owned media and content that’s driving fan engagement, and ticket and merchandise sales, uncovering the most valuable ROI and revenue opportunities.


Healthcare &
Medicine

Healthcare marketing, corporate communications and participant engagement takes on many forms and requires various media and messaging strategies. Alembic provides a comprehensive view of all your communications, while providing actionable insights at the campaign level to ensure reach and engagement with diverse audiences.


Internet &
Media

Understanding the websites and content that’s driving your referral traffic and revenue has never been more challenging, or more critical for growth. Alembic eliminates the guesswork and details the content, referral sources and audiences buying your products now.


Hospitality &
Casinos

It’s never been more important to understand ADR, RevPAR and ROI on marketing spend as travelers seek out the best value for their travel dollar. Alembic changes this dynamic by detailing the content, referral source and user demographics driving your reservations and, most importantly, revenue.


Retail &
Ecommerce

Understand the effects of online marketing on offline sales. Know what works–don’t guess. Evaluate channel measurement, prioritize campaigns and understand ROI in near-real time. Predict, plan and optimize all of your marketing efforts in near-real time, to drive more revenue.

Whatever your Industry, we have a solution to give you a distinct competitive advantage

Texas A&M - Client for Alembic's Business Intelligence Software

“I love the Alembic [...] dashboard layout. We can really hone in quickly from the data displayed there to track trends and it is a lot easier to find insights and spikes.”


Tyler Pigg, Assistant Athletic Director, Texas A&M Athletics

Go beyond NLP analytics

We extract the signal from the noise

We handle the entire analysis stack in one place. Our in-house data ingestion, storage, composite AI and statistics algorithm, gives you simple reports you need to make key decisions on demand.

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Broadcast Data From Alembic Graphic
Marketing Analytics Data From Alembic Graphic

Don’t drown in your data

To show attribution and deep insights, especially in the post-cookie and iOS opt-in world, you have to ingest a huge amount of anonymized aggregate data. We ingest directly from the sources, so you don’t have to worry about API quotas, 3rd party database storage charges or complexities normalizing metrics across channels.

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Find causality, not just direct insights

See the halo effects of your media and each channel dependency, in near-real time. Is your paid search campaign being influenced by an email or social media campaign? Alembic can answer this.

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Coins Graphic
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Built for Enterprise

Business Intelligence Data Analytics From Alembic
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Sales pipeline reporting based on data

Identify the lead sources that move fastest, understand from where your best deals originate, and uncover how to remove friction between deal stages.

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We support multi-KPI organizations, which minimizes time spent evaluating media effectiveness and increases alignment. So you can spend more time growing your business.

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Alembic's Marketing Data Analytics Tool
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Multi-KPI support
Chart from Alembic's Generative AI Marketing Tool
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Multi-factor analysis

We use quantitative signals to determine the impact of your marketing activity on your goals.

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Make sophisticated multi-brand and cross-geo analysis easy and instantly understandable.

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Marketing Data Analytics for Alembic's Business Intelligence Software
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Alembic container structure
Marketing Data Analytics from Alembic's Business Intelligence Software
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All your media activity in one place

Easily discover untapped areas of opportunity that competitors are missing entirely.

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Tie channel events to their corresponding changes in value.

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Marketing Data Analytics for Alembic's Business Intelligence Software
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See campaign effectiveness

Ready to get started?

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November 12, 2024
Gregory Kennedy

Marketing analysis: Key metrics to measure the strength of your brand marketing

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