Alembic Technologies Blog
Empowering CMOs through predictive intelligence.
The Power of Predictive Analytics
The power of predictive analytics for CMOs in 2025 and beyond Predictive analytics for marketing, driven by advancements in AI and machine learning, has evolved from a buzzy hype to a critical tool for CMOs. Why? Simply analyzing historical data
CES panel recap: The future of marketing measurement takes flight with Alembic and Delta Air Lines
CES panel recap: The future of marketing measurement takes flight with Alembic and Delta Air Lines Alembic Technologies took center stage at the recent Brand Innovators Marketing Leadership Summit at CES in Las Vegas, where our founder and CEO joined
AI as a Strategic Partner for Marketers in 2025
AI as a strategic partner and why it’s a must-have for CMOs in 2025 CMOs are expected to drive tangible results from marketing campaigns. Gut feelings and instinct-driven decisions produce flashes of brilliance, while data-informed decisions more consistently align marketing
Generative AI in Marketing Data Analysis
5 ways to use Generative AI for marketing data analysis and campaign optimization Marketers thrive on data. Data collection is typically not a challenge for marketing professionals, but interpreting it effectively is. The key is transforming the raw information into
How Alembic takes on the challenges of measuring brand marketing
How Alembic takes on the challenges of measuring brand marketing Brand marketing is essential for building long-term relationships with consumers and driving sustainable growth. However, measuring its effectiveness can be a daunting task. Unlike direct-response marketing, which delivers quick and
How to Overcome the Common Pitfalls of Media Mix Modeling
Media Mix Modeling (MMM) emerged in the 1950s because marketers needed a better way to understand how advertising techniques impacted sales. With roots in economic theory and advertising research, MMM was developed to help bridge the gap between marketing decisions
