Alembic Technologies Blog
Empowering CMOs through predictive intelligence.
Customer engagement metrics CMOs must prioritize in 2025
Customer engagement metrics CMOs must prioritize in 2025 Customer engagement metrics reveal the strength of relationships between brands and their audiences. For CMOs aiming to maximize marketing investments and foster long-term brand loyalty, it’s essential to look beyond vanity metrics
2025 AI marketing trends all CMOs need to watch
2025 AI marketing trends all CMOs need to watch The AI revolution of 2025 isn’t just about new tools — it’s about fundamental transformation. At Alembic, we’ve identified three groundbreaking technology trends radically reshaping how businesses connect with customers and
The Power of Predictive Analytics
The power of predictive analytics for CMOs in 2025 and beyond Predictive analytics for marketing, driven by advancements in AI and machine learning, has evolved from buzzy hype to a critical tool for CMOs. Why? Simply analyzing historical data falls
CES panel recap: The future of marketing measurement takes flight with Alembic and Delta Air Lines
CES panel recap: The future of marketing measurement takes flight with Alembic and Delta Air Lines Alembic Technologies took center stage at the recent Brand Innovators Marketing Leadership Summit at CES in Las Vegas, where our founder and CEO joined
AI as a Strategic Partner for Marketers in 2025
AI as a strategic partner and why it’s a must-have for CMOs in 2025 CMOs are expected to drive tangible results from marketing campaigns. Gut feelings and instinct-driven decisions produce flashes of brilliance, while data-informed decisions more consistently align marketing
Generative AI in Marketing Data Analysis
5 ways to use Generative AI for marketing data analysis and campaign optimization Marketers thrive on data. Data collection is typically not a challenge for marketing professionals, but interpreting it effectively is. The key is transforming the raw information into
