February 2, 2023
Alembic uses AI to connect marketing activity to net new business and revenue
Alembic provides a holistic view of your marketing activity and media mix, showing impacts across all efforts in near-real time.
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What you can do with Alembic
Reduce media
waste
Understand the impact to revenue of key events between multiple media data sources, looking far ahead instead of using marketing mix models that lag months behind. Guide your decisions to adjust media spend with competitive landscape changes.
Audience-first, cross-brand insights
Achieve understanding and reduce media waste at the same time. Optimize across brands and sub-segments of the most sophisticated organizations. Gather complementary data to optimize media spend on platforms (e.g., inventory).
Understand ROI and impact
Leverage the entire brand portfolio to target specific audiences with whichever brands resonate. All while expanding visibility to 3rd party, earned, owned, and paid media in relation to the performance of revenue and key metrics.
Real-time decision making
Get revenue-enabling, comprehensive and near-real-time read from strategies and media investment. Show the CFO or sponsors the ROI, halo effect, and dollar value of channels. Does TV spend impact search volume and ROI of SEM?
See what’s working and the best opportunities to double down on
Alembic continuously analyzes the totality of linked customer data channels (web, social and broadcast) to identify ‘signals’ across omnichannel marketing and sales activities in near-real time. Signals are then correlated to conversions and revenue. This enables visibility into what’s driving revenue–and what’s not.
We combine your data with our proprietary data
We acquire first-party data directly from the source and store it in an ultra-fast, high-cardinality database. Applying our proprietary data, we enrich and distill actionable insights without additional cookies, pixels, or code.
Parity (duplicate of customer’s data, rapid access)
Parity Enhanced (customer’s data greatly enhanced and augmented by Alembic, not interchangeable)
Proprietary (exclusive Alembic data)
Google Analytics, Adobe Analytics, Mobile Apps
Social Time-series Reconstruction (Twitter, Instagram, Facebook, YouTube, LinkedIn), Custom Data Streams
TV/Radio/Podcast, News/PR, AI De-duplicated Mentions
We solve real issues for these industries
Whatever your Industry, we have a solution to give you a distinct competitive advantage
Finance &Insurance
Sports &Entertainment
Healthcare &Medicine
Internet &Media
Hospitality &Casinos
Retail &EcommerceFinance &InsuranceSports &EntertainmentHealthcare &MedicineInternet &MediaHospitality &CasinosRetail &Ecommerce
"With Alembic, our teams and clients can access comprehensive analytics across millions of engagements in real-time, across all channels, whenever they need them.“
Rebecca Paoletti, CEO, CakeWorks
Unified marketing measurement
We extract the signal from the noise
We handle the entire analysis stack in one place. Our in-house ingestion, storage, AI and statistics algorithm, and display give the reports you need to make key decisions on demand, not weeks or months later.
Don't drown in your data lake
To show attribution and deep insights, especially in the post-cookie and iOS opt-in world, you have to ingest a huge amount of anonymized aggregate data. We ingest directly from the sources, so you don’t have to worry about API quotas, 3rd party database storage charges or complexities normalizing metrics across channels.
Not just direct insights, but also indirect ones
See the halo effects of your media and each channel dependency, in near-real time. Is your paid search campaign being influenced by an email or social media campaign? Alembic can answer this.
What clients are saying
“Using Alembic has given us a whole new way to showcase the importance of social to both athletes and brands, the insights visualize data in a way that makes it understandable to almost anyone no matter their level of expertise in the space.”
- Content Capital Group
“With Alembic we are able to see the impact of marketing events on every channel. We have successfully combined our hotel reservations, social media and loyalty based systems to provide insights into our players’ habits, success of campaigns on hotel reservations, spa or restaurant amenities that people enjoy the most.”
- Casino Client
High-powered, effortless to use
We support multi-KPI organizations, which minimizes time spent evaluating media effectiveness and increases alignment. So you can spend more time growing your business.
We use quantitative signals to determine the impact of your marketing activity on your goals.
