Understand the impact to revenue of key events between multiple media data sources, looking far ahead instead of using marketing mix models that lag months behind. Guide your decisions to adjust media spend with competitive landscape changes.
Achieve understanding and reduce media waste at the same time. Optimize across brands and sub-segments of the most sophisticated organizations. Gather complementary data to optimize media spend on platforms (e.g., inventory).
Leverage the entire brand portfolio to target specific audiences with whichever brands resonate. All while expanding visibility to 3rd party, earned, owned, and paid media in relation to the performance of revenue and key metrics.
Get revenue-enabling, comprehensive and near-real-time read from strategies and media investment. Show the CFO or sponsors the ROI, halo effect, and dollar value of channels. Does TV spend impact search volume and ROI of SEM?
Alembic continuously analyzes the totality of linked customer data channels (web, social and broadcast) to identify ‘signals’ across omnichannel marketing and sales activities in near-real time. Signals are then correlated to conversions and revenue. This enables visibility into what’s driving revenue–and what’s not.
We acquire first-party data directly from the source and store it in an ultra-fast, high-cardinality database. Applying our proprietary data, we enrich and distill actionable insights without additional cookies, pixels, or code.
Parity (duplicate of customer’s data, rapid access)
Parity Enhanced (customer’s data greatly enhanced and augmented by Alembic, not interchangeable)
Proprietary (exclusive Alembic data)
Google Analytics, Adobe Analytics, Mobile Apps
Social Time-series Reconstruction (Twitter, Instagram, Facebook, YouTube, LinkedIn), Custom Data Streams
TV/Radio/Podcast, News/PR, AI De-duplicated Mentions
Whatever your Industry, we have a solution to give you a distinct competitive advantage
We handle the entire analysis stack in one place. Our in-house ingestion, storage, AI and statistics algorithm, and display give the reports you need to make key decisions on demand, not weeks or months later.
To show attribution and deep insights, especially in the post-cookie and iOS opt-in world, you have to ingest a huge amount of anonymized aggregate data. We ingest directly from the sources, so you don’t have to worry about API quotas, 3rd party database storage charges or complexities normalizing metrics across channels.
See the halo effects of your media and each channel dependency, in near-real time. Is your paid search campaign being influenced by an email or social media campaign? Alembic can answer this.