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Alembic uses AI to connect marketing activity to net new business and revenue

Alembic provides a holistic view of your marketing activity and media mix, showing impacts across all efforts in near-real time.

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What you can do with Alembic

Reduce media
waste

Understand the impact to revenue of key events between multiple media data sources, looking far ahead instead of using marketing mix models that lag months behind. Guide your decisions to adjust media spend with competitive landscape changes.

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Audience-first, cross-brand insights

Achieve understanding and reduce media waste at the same time. Optimize across brands and sub-segments of the most sophisticated organizations. Gather complementary data to optimize media spend on platforms (e.g., inventory).

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Understand ROI and impact

Leverage the entire brand portfolio to target specific audiences with whichever brands resonate. All while expanding visibility to 3rd party, earned, owned, and paid media in relation to the performance of revenue and key metrics.

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Real-time decision making

Get revenue-enabling, comprehensive and near-real-time read from strategies and media investment. Show the CFO or sponsors the ROI, halo effect, and dollar value of channels. Does TV spend impact search volume and ROI of SEM?

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See what’s working and the best opportunities to double down on

Alembic continuously analyzes the totality of linked customer data channels (web, social and broadcast) to identify ‘signals’ across omnichannel marketing and sales activities in near-real time. Signals are then correlated to conversions and revenue. This enables visibility into what’s driving revenue–and what’s not.

Conversion Engine Diagram

We combine your data with our proprietary data

We acquire first-party data directly from the source and store it in an ultra-fast, high-cardinality database. Applying our proprietary data, we enrich and distill actionable insights without additional cookies, pixels, or code.

Parity (duplicate of customer’s data, rapid access)

Parity Enhanced (customer’s data greatly enhanced and augmented by Alembic, not interchangeable)

Proprietary (exclusive Alembic data)

Google Analytics, Adobe Analytics, Mobile Apps

Social Time-series Reconstruction (Twitter, Instagram, Facebook, YouTube, LinkedIn), Custom Data Streams

TV/Radio/Podcast, News/PR, AI De-duplicated Mentions

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We solve real issues for these industries

Whatever your Industry, we have a solution to give you a distinct competitive advantage



Finance &
Insurance



Sports &
Entertainment



Healthcare &
Medicine



Internet &
Media



Hospitality &
Casinos



Retail &
Ecommerce



Finance &
Insurance

Accurately proving the impact of your investor and intermediary targeted marketing efforts to key stakeholders has never been more important. Alembic correlates your marketing activity to business outcomes, empowering your teams to make more data-driven investment decisions and prove your marketing’s impact.


Sports &
Entertainment

Growing your loyal fan base and increasing valuable sponsor partnerships are the lifeblood of collegiate and professional sports. Alembic identifies the paid, earned and owned media and content that’s driving fan engagement, and ticket and merchandise sales, uncovering the most valuable ROI and revenue opportunities.


Healthcare &
Medicine

Healthcare marketing, corporate communications and participant engagement takes on many forms and requires various media and messaging strategies. Alembic provides a comprehensive view of all your communications, while providing actionable insights at the campaign level to ensure reach and engagement with diverse audiences.


Internet &
Media

Understanding the websites and content that’s driving your referral traffic and revenue has never been more challenging, or more critical for growth. Alembic eliminates the guesswork and details the content, referral sources and audiences buying your products now.


Hospitality &
Casinos

It’s never been more important to understand ADR, RevPAR and ROI on marketing spend as travelers seek out the best value for their travel dollar. Alembic changes this dynamic by detailing the content, referral source and user demographics driving your reservations and, most importantly, revenue.


Retail &
Ecommerce

Understand the effects of online marketing on offline sales. Know what works–don’t guess. Evaluate channel measurement, prioritize campaigns and understand ROI in near-real time. Predict, plan and optimize all of your marketing efforts in near-real time, to drive more revenue.
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"With Alembic, our teams and clients can access comprehensive analytics across millions of engagements in real-time, across all channels, whenever they need them.“

Rebecca Paoletti, CEO, CakeWorks

Unified marketing measurement

We extract the signal from the noise

We handle the entire analysis stack in one place. Our in-house ingestion, storage, AI and statistics algorithm, and display give the reports you need to make key decisions on demand, not weeks or months later.

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Don't drown in your data lake

To show attribution and deep insights, especially in the post-cookie and iOS opt-in world, you have to ingest a huge amount of anonymized aggregate data. We ingest directly from the sources, so you don’t have to worry about API quotas, 3rd party database storage charges or complexities normalizing metrics across channels.

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Not just direct insights, but also indirect ones

See the halo effects of your media and each channel dependency, in near-real time. Is your paid search campaign being influenced by an email or social media campaign? Alembic can answer this.

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What clients are saying

“Using Alembic has given us a whole new way to showcase the importance of social to both athletes and brands, the insights visualize data in a way that makes it understandable to almost anyone no matter their level of expertise in the space.”

- Content Capital Group

“With Alembic we are able to see the impact of marketing events on every channel. We have successfully combined our hotel reservations, social media and loyalty based systems to provide insights into our players’ habits, success of campaigns on hotel reservations, spa or restaurant amenities that people enjoy the most.”

- Casino Client

High-powered, effortless to use

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New recommendation system for marketing effectiveness

See by channel how your marketing is doing and what your organization can try next.

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We support multi-KPI organizations, which minimizes time spent evaluating media effectiveness and increases alignment. So you can spend more time growing your business.

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Multi-KPI support
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Multi-factor analysis

We use quantitative signals to determine the impact of your marketing activity on your goals.

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Make sophisticated multi-brand and cross-geo analysis easy and instantly understandable.

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All your media activity in one place

Easily discover untapped areas of opportunity that competitors are missing entirely.

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Tie channel events to their corresponding changes in value.

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See campaign effectiveness

Ready to get started?

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February 2, 2023
James Lerner

How to Take Part in Super Bowl Sunday: 3 Marketing Analytics Strategies

The Super Bowl is considered one of the world’s largest and most-watched sporting events, ranking alongside events such as the FIFA World Cup and the

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