November 17, 2022
AI-enabled analytics that reveal how your media mix drives revenue
Alembic provides a holistic view of your entire media mix showing impacts on your revenue across all channels in near-real time. Earned, owned, paid, 3rd party, or competitive.
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What you can do with Alembic
Reduce Media
Waste
Understand the impact to revenue of key events between multiple media data sources, looking far ahead instead of using marketing mix models that lag months behind. Guide your decisions to adjust media spend with competitive landscape changes.
Audience-first, cross-brand insights
Achieve understanding and reduce media waste at the same time. Optimize across brands and subsegments of the most sophisticated organizations. Gather complementary data to optimize media spend on platforms (i.e., inventory).
Understand ROI and Impact
Leverage the entire brand portfolio to target specific audiences with whichever brands resonate. All while expanding visibility to 3rd party, earned, owned, and paid media in relation to the performance of revenue and key metrics.
Real-time decision making
Get revenue-enabling, comprehensive and near-real-time read from strategies and media investment. Show the CFO or sponsors the ROI, halo effect, and dollar value of channels. Does TV spend impact search volume and ROI of SEM?
The first marketing conversion & event correlation engine
Alembic continuously analyzes the totality of linked customer data channels (web, social and broadcast) to identify ‘signals’ across omnichannel marketing and sales activities in near-real time. Signals are then correlated to conversions and revenue. This enables visibility into what’s driving revenue–and what’s not–and informs faster decision making, all while limiting waste.
Not another system of record, a system to drive decisions
We acquire first party data directly from the source, store it in an ultra-fast, high cardinality database. Applying our proprietary data we enrich and distill actionable insights without the use of additional cookies, pixels or code.
We solve real issues for these industries
Whatever your Industry we have a solution to give you a distinct competitive advantage
Finance &Insurance
Sports &Entertainment
Healthcare &Medicine
Internet &Media
Hospitality &Casinos
Retail &EcommerceFinance &InsuranceSports &EntertainmentHealthcare &MedicineInternet &MediaHospitality &CasinosRetail &Ecommerce
"With Alembic, our teams and clients can access comprehensive analytics across millions of engagements in real-time, across all channels, whenever they need them.“
Rebecca Paoletti, CEO, CakeWorks
Unified marketing measurement
A platform built end-to-end to reveal actionable insights
We handle the entire analysis stack in one place. Our in-house ingestion, storage, AI and statistics algorithm, and display give the reports you need to make key decisions on demand, not weeks or months later.
You see insights and we handle the billions of rows of data
To show attribution and deep insights, especially in the post-cookie and iOS opt-in world, you have to ingest a huge amount of anonymized aggregate data. We ingest directly from the sources so you don’t have to worry about API quotas, 3rd party database storage charges or complexities normalizing metrics across channels.
Strategically insert owned brands into the best environments
Find out where to embed brands into content where customers are tuning in as opposed to tuning out. Use data to decide where to target which ad-blocked environments and media partners to infiltrate (i.e., earned).
What clients are saying
“Using Alembic has given us a whole new way to showcase the importance of social to both athletes and brands, the insights visualize data in a way that makes it understandable to almost anyone no matter their level of expertise in the space.”
- Capital Content
“With Alembic we are able to see the impact of marketing events on every channel. We have successfully combined our hotel reservations, social media and loyalty based systems to provide insights into our players’ habits, success of campaigns on hotel reservations, spa or restaurant amenities that people enjoy the most.”
- Casino Client
High-powered, effortless to use
Minimize media waste and increase relevance while understanding current and desired audiences.
Revenue and conversion forecasting lets you uncover problems before they get out of hand and remedy them.
