Understand the impact to revenue of key events between multiple media data sources, looking far ahead instead of using marketing mix models that lag months behind. Guide your decisions to adjust media spend with competitive landscape changes.
Achieve understanding and reduce media waste at the same time. Optimize across brands and subsegments of the most sophisticated organizations. Gather complementary data to optimize media spend on platforms (i.e., inventory).
Leverage the entire brand portfolio to target specific audiences with whichever brands resonate. All while expanding visibility to 3rd party, earned, owned, and paid media in relation to the performance of revenue and key metrics.
Get revenue-enabling, comprehensive and near-real-time read from strategies and media investment. Show the CFO or sponsors the ROI, halo effect, and dollar value of channels. Does TV spend impact search volume and ROI of SEM?
Alembic continuously analyzes the totality of linked customer data channels (web, social and broadcast) to identify ‘signals’ across omnichannel marketing and sales activities in near-real time. Signals are then correlated to conversions and revenue. This enables visibility into what’s driving revenue–and what’s not–and informs faster decision making, all while limiting waste.