Whitepaper
Marketing’s Next Breakthrough: Simulation Over Correlation
Marketing is moving beyond dashboards and post-mortems. Gartner shows the latest report highlights Intelligent Simulation, a new class of AI systems that model your marketing ecosystem in real-time.
These platforms don’t just measure performance; they predict it with causal algorithms.
AI-native simulation platforms are transforming enterprise decision-making by embedding AI assistants, automation, and natural language interfaces.
Gartner
2025 (1)
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