From words to actions: How AI is transforming marketing

Published: 6/2/2025

Artificial intelligence is changing the way marketers reach and engage with their audience. From generative AI data summarization to capturing real-time sentiment analysis, AI’s role has evolved beyond simple automation — it now functions as an adaptive intelligence layer that CMOs can use to proactively refine marketing initiatives. With access to billions of data points across multiple channels, AI-powered tools and platforms can assess engagement patterns, detect anomalies and predict which marketing actions will drive the highest return. 

For CMOs and other senior marketing executives, integrating AI into strategic decision-making is essential for maintaining a competitive advantage in a saturated marketing environment. When harnessed strategically, these technologies can help marketing teams refine their communication strategies to be more precise, impactful, and ultimately, revenue-driving.

3 ways to harness AI for strategic communications

Advances in AI tools and AI-augmented algorithms are changing the way marketers approach both content creation and the nurturing of customer relationships. These improvements can help marketing teams achieve the accuracy and efficiency needed for successful omnichannel marketing strategies, driving meaningful interactions throughout the customer journey and ensuring brands stay relevant in increasingly competitive markets.

Here are three key ways AI can strategically enhance marketing communications:

1. Personalization at scale

One of the most common applications of AI for marketing is content personalization. Natural language processing (NLP) algorithms analyze customer behavior, preferences and demographic data to craft hyper-relevant messaging. For example, generative AI can create unique versions of an email campaign tailored to individual recipients, adjusting elements like tone, imagery and even product recommendations based on past interactions or browsing history. This ability to deliver personalized experiences at scale can lead to improved engagement rates and customer satisfaction.

AI-driven personalization doesn’t stop at emails. Websites can dynamically update their landing pages based on a user's browsing history or location. For example, an e-commerce platform may highlight region-specific promotions or showcase products similar to those a visitor has previously viewed. Such capabilities ensure that customers encounter content that feels tailor-made at every touchpoint.