Advanced cross-channel attribution
Followers. Engagements. Conversions. Repeat customers. The KPIs may be clear to identify but are often hard to measure. Which marketing activity drove the most conversions? What campaign drove the most brand affinity and interest? Are your marketing investments optimizing revenue generation? Are your sponsorship prices reflective of the value that partners receive? Are your influencers worth the money, and driving incremental revenue?
Alembic answers all of these questions and more for enterprises and organizations across a wide range of business sectors. Alembic’s AI-enabled marketing analytics platform surfaces insights and actions that drive meaningful marketing decisions and revenue outcomes.
One platform for all your needs
For large companies with multiple brands
Alembic gives you visibility across your enterprise in one pane of glass. You’ll see what’s working, what’s lagging and where to cut waste, in near-real time. No more waiting weeks of months for performance reports. With Alembic, you will have a distinct competitive advantage.
Alembic’s unique multi-tenant hierarchy container structure allows brands the flexibility to organize their data by geography, line-of-business, brand, or a mixture. See KPIs across the organization, instantly breaking down information silos.
Identify and increase conversions and the sales velocity of your business with precision. Understand the marketing channels and messaging to help you reach and exceed your goals.
Understand the effects of online marketing on offline sales. Know what works–don’t guess. Evaluate channel measurement, prioritize campaigns and understand ROI in near-real time. Predict, plan and optimize all of your marketing efforts in near-real time, to drive more revenue.
Sports franchises, clubs, leagues and teams
Athletes, entertainers and influencers
“Our marketing mix is complicated. From student recruitment to athletics to alumni engagement, there is enough data to make your head spin. Alembic helps bring context to our data and, crucially, understand what is moving the needle most.”
- SEC University Client
A truly horizontal marketing ROI solution
Finance & Insurance
Remove data silos, gain greater visibility into sales
Proving the impact of your investor and intermediary targeted marketing efforts to internal and external stakeholders has never been more important, or challenging. With siloed data sources and limited conversion and transaction visibility, you need new tools to understand how all of your paid earned and owned media investments are driving conversions and revenue growth, and building your brand equity. Alembic correlates your marketing activity to business outcomes, empowering your teams to prove marketing’s impact, and make more data-driven marketing investment decisions.
Sports & Entertainment
Frame all of your data around revenue generation
Growing your loyal fan base and increasing valuable sponsor partnerships are the lifeblood of collegiate and professional sports. From merchandise and ticket sales to creating new ways to grow fan engagement and key partnerships, it’s a never-ending journey that stretches your team’s resources. But, your team often lacks the data to help identify your most critical, and even undiscovered, audiences and revenue drivers. Alembic identifies the paid, earned and owned media and content that’s driving fan engagement, ticket and merchandise sales, and the most valuable sponsorship opportunities.
Healthcare & Medicine
Gain greater visibility across all of your marketing and communications
Healthcare marketing, corporate communications and patient engagement takes on many forms and requires various media and messaging strategies to reach and engage different audience segments. Having a holistic view of your marketing and understanding how all of your campaigns are engaging their intended audiences, often over long periods of time, is critical to supporting current patient retention and future growth. Alembic provides a comprehensive view of your marketing and communications across the enterprise, while providing actionable insights at the campaign and content level to ensure reach and engagement with intended audiences.
Internet & Media
Understand your true revenue drivers and (site) referral sources
Understanding the content that’s driving referral traffic and, ultimately, revenue and paid subscriptions has never been more challenging, or more critical for growth. New product development is also informed by the ability to discover and measure new audiences and their interest in emerging topics and trends. Alembic eliminates the guesswork and details the content, referral sources and user interest to inform content types, offerings and the audiences most likely to pay for them now. This visibility enables and accelerates data-driven decisions, and aligns your content strategies with user interest and revenue growth objectives.