Abstract network visualization with connected nodes and lines, symbolizing media mix modeling.

Gregory Kennedy

How to Overcome the Common Pitfalls of Media Mix Modeling

Media Mix Modeling (MMM) emerged in the 1950s because marketers needed a better way to understand how advertising techniques impacted sales. With roots in economic...

Close-up of colorful microchip circuits, symbolizing data-driven marketing analysis and metrics.

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Marketing data lakes are easy to drown in. With so many dashboards and systems available, brand strategists can get lost when trying to make sense...

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James Lerner

Transitioning from GA3 to GA4: Your Complete Guide to Mastering Google Analytics Updates

As businesses transition from Google Analytics 3 (GA3) to Google Analytics 4 (GA4), understanding the key steps and implications of this upgrade is crucial. This...

Maximizing Super Bowl Ad Impact Using Alembic's Marketing Data Intelligence Tool

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James Lerner

Maximizing 2024 Super Bowl Ad Impact A Strategic Guide for Advertisers

In 2023, marketers focused on integrating AI, upholding data privacy, and adapting to the "cookie apocalypse." Alembic's review highlights include AI replacing 22% of marketing...

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Hannah Maverick

Alembic Rewind 2023

In 2023, marketers focused on integrating AI, upholding data privacy, and adapting to the "cookie apocalypse." Alembic's review highlights include AI replacing 22% of marketing...

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Alembic Maintains Effective Security Controls According to Recent SOC 2 and SOC 3 Reports

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Goodbye GA3, hello GA4.

Goodbye GA3, Hello GA4.It's been a couple of months since GA4 officially launched on July 1st, 2023, and the feedback from multiple marketers could be...

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10.05.23

James Lerner

Understanding Google Analytics 4: Key Data Changes for Source Tracking

Understanding Google Analytics 4: Key Data Changes for Source Tracking OverviewThis article addresses a vital analysis detail when using Google Analytics 4 (GA4). This change...

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James Lerner

Maximizing Your Influencer Marketing: Strategies for Effective Tracking and Increased ROI with Alembic

Maximizing Your Influencer Marketing: Strategies for Effective Tracking and Increased ROI with Alembic Influencer marketing is where companies collaborate with individuals with a solid social...

Marketing Data Analytics Strategies from Alembic

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James Lerner

How to Take Part in Super Bowl Sunday: 3 Marketing Analytics Strategies

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Alembic Rewind 2022

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The Ultimate Guide To Migrating From Google Universal Analytics (GA3) to GA4

The Ultimate Guide to Migrating from Google Universal Analytics (GA3) to GA4 Google Analytics 4 ("GA4") was released in October 2020 and is a complete...

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11.09.22

Hannah Maverick

Why Shopify doesn’t match Google Analytics

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Man Looking at Marketing Data Analytics From Alembic

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James Lerner

Podcast: NIL or Name, Image, Likeness in the NCAA

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Alembic Gathers Data From Internet & Media For Business Intelligence Software

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James Lerner

Podcast: Ad Spend Loss in TV Streaming

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Podcast: 3rd Party Cookies & YouTube versus TikTok

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Person Analyzing Marketing Data Analytics From Alembic

10.24.22

James Lerner

Influencing Consumer Behavior with Podcast Advertising

How to Track Marketing Impact of Podcast Marketing Part II Podcast Valuation CPM is the cost you'll pay per 1,000 impressions or downloads, and CPA...

Alembic Gathering Data Analytics From Online

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James Lerner

How to Track Marketing Impact of Radio and T.V media

How to Track Marketing Impact of Radio and TV Marketing Part I Radio Marketing MeasurementAn effective way to measure ROAS (Revenue/ad spend) is to examine...

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Tomás Puig

Podcast: Earnings Outlook & Economic Pullback

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James Lerner

Track The Impact of TV, Radio, and Podcast Media with Alembic

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Man Analyzing Marketing Data Analytics From Alembic

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James Lerner

MMM & MTA: Build In-House or Buy?

"Code is a liability. Every line of code is a commitment: to maintain it, to explain it; to a direction." -Kevlin Henney.Marketing Intelligence Data Science...

Careers at Alembic - Digital Marketing Analytics Solutions

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James Lerner

Thoughts on Marketing Attribution

Multi Touch Attribution (MTA) - collects individual, user-level data for addressable (trackable) media and conversion events to determine the impact each media event has on...

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James Lerner

How To Integrate AppsFlyer and Firebase into Alembic

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Latest Blog

How Alembic takes on the challenges of measuring brand marketing

How to Overcome the Common Pitfalls of Media Mix Modeling

Marketing Analysis: Key Metrics to Measure the Strength of Your Brand Marketing

Transitioning from GA3 to GA4: Your Complete Guide to Mastering Google Analytics Updates

Maximizing 2024 Super Bowl Ad Impact A Strategic Guide for Advertisers

Alembic Rewind 2023

Alembic Maintains Effective Security Controls According to Recent SOC 2 and SOC 3 Reports

Goodbye GA3, hello GA4.

Understanding Google Analytics 4: Key Data Changes for Source Tracking

Maximizing Your Influencer Marketing: Strategies for Effective Tracking and Increased ROI with Alembic

How to Take Part in Super Bowl Sunday: 3 Marketing Analytics Strategies

Alembic Rewind 2022

The Ultimate Guide To Migrating From Google Universal Analytics (GA3) to GA4

Why Shopify doesn’t match Google Analytics

Podcast: NIL or Name, Image, Likeness in the NCAA

Podcast: Ad Spend Loss in TV Streaming

Podcast: 3rd Party Cookies & YouTube versus TikTok

Influencing Consumer Behavior with Podcast Advertising

How to Track Marketing Impact of Radio and T.V media

Podcast: Earnings Outlook & Economic Pullback

Track The Impact of TV, Radio, and Podcast Media with Alembic

Podcast: Why CMOs Don’t Last

MMM & MTA: Build In-House or Buy?

Thoughts on Marketing Attribution

How To Integrate AppsFlyer and Firebase into Alembic

How Alembic takes on the challenges of measuring brand marketing