Omnichannel decisioning system

Alembic ingests web analytics, conversion metrics, social and paid media, and even your own custom application data. Our platform then normalizes the data and adds context before transforming insights into actionable intelligence.

The first AI-powered detection, correlation & attribution engine that identifies outlier marketing events and reveals what’s driving your conversions and revenue

Alembic is a technology company that gives you the tools you need to validate the impact of campaign activity across all channels through our proprietary sources and data, unique techniques, and so much more.

Alembic’s post processing technology provides us with an advantage over other tools with the same data channels. We normalize each data channel, process them, and remove the noise to create a very clean signal.

What makes us different:

Time-series reconstruction

Activity & event detection and cross-channel correlation

Alembic simplifies your social media channels into a time-series engine with high indexability. We rebuild these deltas day to day allowing us to isolate how that data is currently behaving at a single moment. This format enables us to temporally detect outliers within a data channel by evaluating whether the current value deviates from the median over a certain threshold. We classify these outliers as “Detected Events” or “Detections” in our system. Then, our AI can analyze these events within or across data channels and detect correlations. When events in the form of media correlate with conversion events, we gain actionable intelligence on how to optimize your ROI and grow your business.

Data you won’t find (in once place) anywhere else

3rd party media sources for TV, radio, podcasts, ratings, and news/PR are pre-integrated on a worldwide basis, providing never-before-seen insights on their own (e.g., auto-ID of campaigns and syndications, verifiable news/PR traction) and especially when coupled with your 1st party data.

Clean & intuitive UI

Alembic provides a single pane of glass for all of your marketing intelligence analytics. Our intuitive UI provides a common interface across your entire company that unifies external marketing events on all aspects of your organization.

Connect in minutes

Link your channel marketing accounts and uncover key intelligence from the day you connect, without developer resources.

Designed with privacy in mind

Alembic is built for the post-cookie world, using anonymized aggregated data rather than relying on individual user tracking. So you can measure the impact your marketing spend has on driving conversions and/or engagement in perfect sync with the privacy initiatives that are underway throughout Europe and the US.

AI tuning by container

Not every line of business is built the same. Therefore, Alembic has designed our platform to allow for tuning and customization of our AI and statistical algorithms to be applied to each business line. This allows for maximum flexibility and ensures Alembic is able to adjust to our customers’ changing business objectives.

API integrations

Alembic integrates using OAuth with an ever-expanding list of providers:

And so much more

Social Broadcast shows the true effectiveness & audience generation of your social influencer campaigns 
Hype and Flow breaks down the lifecycle and lifetime value of your social media posts over time, distinguishing which posts are the most evergreen 
Earned Media identifies attention that is organically generated for your brand’s content that you didn’t create or pay for  
Media Valuation calculates the cost-to-recreate of your brand footprint 
Share of Voice compares your brand’s market share to your competitors’ 
Our flexible container system lets you organize your data how you want to