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Omnichannel decisioning system

Alembic ingests web analytics, conversion metrics, social and paid media, and even your own custom application data. Our platform then normalizes the data and adds context before transforming insights into actionable intelligence.

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Spend less time analyzing your marketing data and find insights faster

Alembic is a technology company that gives you the tools you need to validate the impact of campaign activity across all channels through our proprietary sources and data, unique techniques, and so much more.

Alembic’s post-processing technology provides us with an advantage over other tools with the same data channels. We normalize each data channel, process them, and remove the noise to create a very clean signal.

What makes us different

AI-enabled detection, correlation, and attribution for marketing effectiveness

Alembic simplifies your multi-channel marketing data into a time-series engine with high indexability. Adding the time element into our data storage allows us to isolate how that data is currently behaving at a single moment. We classify these outliers as “Detected Events” or “Detections” in our system. Then, our AI can analyze these events within or across data channels and show new insights. Alembic gives you the power to understand how your marketing channels are affecting your business without the need for extra technology or cookies, helpful in a more privacy-concerned world.

Connect in minutes

Link your channel marketing accounts and uncover key intelligence from the day you connect, without developer resources.

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Enhance your data with our proprietary 3rd party media reporting

3rd party media sources for TV, radio, podcasts, ratings, and news/PR are pre-integrated on a worldwide basis, providing never-before-seen insights on their own (e.g., auto-ID of campaigns and syndications, verifiable news/PR traction) and especially when coupled with your 1st party data.

See spikes and patterns in your marketing mix

See short-, medium-, and long-term insights and correlations in your multi-channel marketing mix.

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Quickly find channels that are driving performance

Simplified dashboarding system to better identify top- and lowest-performing channels based on your marketing goals.

Double down on what’s working and correct what’s not

New recommendation system will quickly surface changes in channel performance and show new testing ideas to increase conversions.

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API integrations

Alembic integrates using OAuth with an ever-expanding list of providers:

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And so much more

  • Our flexible container system lets you organize your data how you want to.
  • 30-, 60-, and 90-day predictions on conversion events.
  • Competitive Intelligence compares your brand’s market share to your competitors.
  • App install base and revenue tracking through Web & Apps.
  • Social Broadcast shows the true effectiveness and audience generation of your social influencer campaigns and the value they bring.
  • Social Impact breaks down the lifecycle and lifetime value of your social media posts over time, distinguishing which posts are the most evergreen vs. least engaged.
  • Track your offline activity with custom annotations.

Setup takes less than a day, even for the largest groups, so you’ll see results faster than with any other enterprise-grade platform.

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February 2, 2023
James Lerner

How to Take Part in Super Bowl Sunday: 3 Marketing Analytics Strategies

The Super Bowl is considered one of the world’s largest and most-watched sporting events, ranking alongside events such as the FIFA World Cup and the

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