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  • 10.11.22

Track The Impact of TV, Radio, and Podcast Media with Alembic

AUTHOR - Craig Harper

Track The Impact of TV, Radio, and Podcast Media

What do you need to enable this function?

  • Become an Alembic client.
  • Purchase the TV, Radio, and Podcast suite for each container you seek insights into. 
  • Create relevant Earned Media (Web) Reports and 3rd party media reports (TV/Radio and Podcast)
  • Link your first-party media such as either Google or Adobe Analytics and any social media feeds (Facebook, Instagram, LinkedIn, Twitter, and YouTube)., 
  • Alembic supports 15k antennas worldwide, 35k podcasts, and 3,000 Radio and TV stations.
  • Track mentions, narratives (aggregation of the same mentions), or, in Alembic terms, Narratives and ratings from one interface with daily updates. 
  • The omnichannel correlation will reveal the impact of Radio, TV, and Podcasts on your key marketing channels and business metrics.

Suggestions

  • Ensure all your TV spots have closed captioning, making it easier for our machine learning to pick up data.
  • Provide pizza to our engineers, ensuring all data is being ingested correctly and our algorithms are working.
third party media report
Example of Third Party Media report

 

Outputs

  • Our correlation engine is now ingesting your T.V, Radio, and Podcast data and can see if there is a spike in users/conversions due to an airing or brand mentions.
  • You can now tell the impact T.V., Radio, and Podcasts have on your marketing channels.

 

Find more solutions here or book a demo today to see if Alembic is suitable for your organization.

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