Marketing data lakes are easy to drown in. With so many dashboards and systems available, brand strategists can get lost when trying to make sense...

As businesses transition from Google Analytics 3 (GA3) to Google Analytics 4 (GA4), understanding the key steps and implications of this upgrade is crucial. This...

In 2023, marketers focused on integrating AI, upholding data privacy, and adapting to the "cookie apocalypse." Alembic's review highlights include AI replacing 22% of marketing...

In 2023, marketers focused on integrating AI, upholding data privacy, and adapting to the "cookie apocalypse." Alembic's review highlights include AI replacing 22% of marketing...

San Francisco, CA – November 15th, 2023 – Today, Alembic Technologies announced that the company has undergone a System and Organization Controls (SOC) 2 examination...

Goodbye GA3, hello GA4. It's been a couple of months since GA4 officially launched on July 1st, 2023, and the feedback from multiple marketers could...

Understanding Google Analytics 4: Key Data Changes for Source Tracking Overview This article addresses a vital analysis detail when using Google Analytics 4 (GA4). This...

Maximizing Your Influencer Marketing: Strategies for Effective Tracking and Increased ROI with Alembic Influencer marketing is where companies collaborate with individuals with a solid social...

The Super Bowl is considered one of the world's largest and most-watched sporting events, ranking alongside events such as the FIFA World Cup and the...

Woo-hoo, we’ve made it to December 2022! We’ve been busy at Alembic, helping companies make sense of their omnichannel marketing using our AI-enabled predictive marketing...

The Ultimate Guide To Migrating From Universal Analytics to GA4 Google Analytics 4 ("GA4") was released in October 2020 and is a complete rebuild of...

Top 6 reasons for inaccuracy from Shopify to Google Analytics There are many differences in tracking results, but let’s look at the top 6 reasons....

In this Podcast, recorded 05/18/22, Alembic CEO Co-Founder Tomas Puig and ex-CNBC reporter Eric Chemi discuss the business of the NBA draft and athletic endorsement....

In this Podcast, Alembic CEO Co-Founder Tomas Puig and multimedia journalist Brett Larson discuss the complicated business of streaming TV advertising; the lack of communication...

In this Podcast, Alembic CEO Co-Founder Tomas Puig and ex-CNBC reporter Eric Chemi discuss the impact of TikToks introduction of 3rd party tracking cookies, Tiktok...

How to Track Marketing Impact of Podcast Marketing Part II Podcast Valuation CPM is the cost you'll pay per 1,000 impressions or downloads, and CPA...

How to Track Marketing Impact of Radio and T.V Marketing Part I Radio Marketing Measurement An effective way to measure ROAS (Revenue/ad spend) is to...

In this Podcast, Alembic CEO Co-Founder Tomas Puig and multimedia journalist Brett Larson discuss how Fortune 500 companies are navigating volatile markets—giving you advice as...

Track The Impact of TV, Radio, and Podcast Media What do you need to enable this function? Become an Alembic client. Purchase the TV, Radio,...

Are Chief Marketing Officers even necessary in this age of influencer and user-generated content marketing? Alembic Technologies CEO Co-Founder Tomas Puig and multimedia journalist Brett...

"Code is a liability. Every line of code is a commitment: to maintain it, to explain it; to a direction." -Kevlin Henney. Marketing Intelligence Data...

Multi Touch Attribution (MTA)  - collects individual, user-level data for addressable (trackable) media and conversion events to determine the impact each media event has on...

This blogpost describes how to integrate Firebase or AppsFlyer with Alembic using Google Universal Analytics. This assumes that: you have already integrated Firebase or AppsFlyer...