AI as a strategic partner and why it’s a must-have for CMOs in 2025 CMOs are expected to drive tangible results from marketing campaigns. Gut...

5 ways to use Generative AI for marketing data analysis and campaign optimization Marketers thrive on data. Data collection is typically not a challenge for...

How Alembic takes on the challenges of measuring brand marketing Brand marketing is essential for building long-term relationships with consumers and driving sustainable growth. However,...

Media Mix Modeling (MMM) emerged in the 1950s because marketers needed a better way to understand how advertising techniques impacted sales. With roots in economic...

Marketing data lakes are easy to drown in. With so many dashboards and systems available, brand strategists can get lost when trying to make sense...

As businesses transition from Google Analytics 3 (GA3) to Google Analytics 4 (GA4), understanding the key steps and implications of this upgrade is crucial. This...

In 2023, marketers focused on integrating AI, upholding data privacy, and adapting to the "cookie apocalypse." Alembic's review highlights include AI replacing 22% of marketing...

In 2023, marketers focused on integrating AI, upholding data privacy, and adapting to the "cookie apocalypse." Alembic's review highlights include AI replacing 22% of marketing...

Alembic Maintains Effective Security Controls According to Recent SOC 2 and SOC 3 ReportsSan Francisco, CA – November 15th, 2023 – Today, Alembic Technologies announced...

Goodbye GA3, Hello GA4.It's been a couple of months since GA4 officially launched on July 1st, 2023, and the feedback from multiple marketers could be...

Understanding Google Analytics 4: Key Data Changes for Source Tracking OverviewThis article addresses a vital analysis detail when using Google Analytics 4 (GA4). This change...

Maximizing Your Influencer Marketing: Strategies for Effective Tracking and Increased ROI with Alembic Influencer marketing is where companies collaborate with individuals with a solid social...

How to Take Part in Super Bowl Sunday: 3 Marketing Analytics StrategiesThe Super Bowl is considered one of the world's largest and most-watched sporting events,...

Alembic Rewind 2022Woo-hoo, we’ve made it to December 2022! We’ve been busy at Alembic, helping companies make sense of their omnichannel marketing using our AI-enabled...

The Ultimate Guide to Migrating from Google Universal Analytics (GA3) to GA4 Google Analytics 4 ("GA4") was released in October 2020 and is a complete...

Top 6 Reasons for Inaccuracy from Shopify to Google AnalyticsThere are many differences in tracking results, but let’s look at the top 6 reasons.1) Some...

Podcast: NIL or Name, Image, Likeness in the NCAA In this Podcast, recorded 05/18/22, Alembic CEO Co-Founder Tomas Puig and ex-CNBC reporter Eric Chemi discuss...

Podcast: Ad Spend Loss in TV StreamingIn this Podcast, Alembic CEO Co-Founder Tomas Puig and multimedia journalist Brett Larson discuss the complicated business of streaming...

Podcast: 3rd Party Cookies & YouTube versus TikTokIn this Podcast, Alembic CEO Co-Founder Tomas Puig and ex-CNBC reporter Eric Chemi discuss the impact of TikToks...

How to Track Marketing Impact of Podcast Marketing Part II​ Podcast Valuation CPM is the cost you'll pay per 1,000 impressions or downloads, and CPA...

How to Track Marketing Impact of Radio and TV Marketing Part I Radio Marketing MeasurementAn effective way to measure ROAS (Revenue/ad spend) is to examine...

Podcast: Earnings Outlook & Economic PullbackIn this Podcast, Alembic CEO Co-Founder Tomas Puig and multimedia journalist Brett Larson discuss how Fortune 500 companies are navigating...

Track the Impact of TV, Radio, and Podcast Media What do you need to enable this function?Become an Alembic client.Purchase the TV, Radio, and Podcast...

Podcast: Why CMOs Don't LastAre Chief Marketing Officers even necessary in this age of influencer and user-generated content marketing? Alembic Technologies CEO Co-Founder Tomas Puig...

"Code is a liability. Every line of code is a commitment: to maintain it, to explain it; to a direction." -Kevlin Henney.Marketing Intelligence Data Science...

Multi Touch Attribution (MTA)  - collects individual, user-level data for addressable (trackable) media and conversion events to determine the impact each media event has on...

How To Integrate AppsFlyer and Firebase into AlembicThis blogpost describes how to integrate Firebase or AppsFlyer with Alembic using Google Universal Analytics. This assumes that:you...