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How to overcome the common pitfalls of media mix modeling

Media Mix Modeling (MMM) emerged in the 1950s because marketers needed a better way to understand how advertising techniques impacted sales. With roots in economic theory and advertising research, MMM...

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11.12.24

Gregory Kennedy

Marketing analysis: Key metrics to measure the strength of your brand marketing

Marketing data lakes are easy to drown in. With so many dashboards and systems available, brand strategists can get lost when trying to make sense...

04.15.24

James Lerner

Transitioning from GA3 to GA4: Your Complete Guide to Mastering Google Analytics Updates

As businesses transition from Google Analytics 3 (GA3) to Google Analytics 4 (GA4), understanding the key steps and implications of this upgrade is crucial. This...

Maximizing Super Bowl Ad Impact Using Alembic's Marketing Data Intelligence Tool

02.07.24

James Lerner

Maximizing 2024 Super Bowl Ad Impact A Strategic Guide for Advertisers

In 2023, marketers focused on integrating AI, upholding data privacy, and adapting to the "cookie apocalypse." Alembic's review highlights include AI replacing 22% of marketing...

12.22.23

Hannah Maverick

Alembic Rewind 2023

In 2023, marketers focused on integrating AI, upholding data privacy, and adapting to the "cookie apocalypse." Alembic's review highlights include AI replacing 22% of marketing...

11.15.23

James Lerner

Alembic Maintains Effective Security Controls According to Recent SOC 2 and SOC 3 Reports

San Francisco, CA – November 15th, 2023 – Today, Alembic Technologies announced that the company has undergone a System and Organization Controls (SOC) 2 examination...

10.30.23

James Lerner

Goodbye GA3, hello GA4.

Goodbye GA3, hello GA4. It's been a couple of months since GA4 officially launched on July 1st, 2023, and the feedback from multiple marketers could...

10.05.23

James Lerner

Understanding Google Analytics 4: Key Data Changes for Source Tracking

Understanding Google Analytics 4: Key Data Changes for Source Tracking Overview This article addresses a vital analysis detail when using Google Analytics 4 (GA4). This...

09.08.23

James Lerner

Maximizing Your Influencer Marketing: Strategies for Effective Tracking and Increased ROI with Alembic

Maximizing Your Influencer Marketing: Strategies for Effective Tracking and Increased ROI with Alembic Influencer marketing is where companies collaborate with individuals with a solid social...

Marketing Data Analytics Strategies from Alembic

02.02.23

James Lerner

How to Take Part in Super Bowl Sunday: 3 Marketing Analytics Strategies

The Super Bowl is considered one of the world's largest and most-watched sporting events, ranking alongside events such as the FIFA World Cup and the...

12.19.22

James Lerner

Alembic Rewind 2022

Woo-hoo, we’ve made it to December 2022! We’ve been busy at Alembic, helping companies make sense of their omnichannel marketing using our AI-enabled predictive marketing...

People Analyzing Marketing Data Analytics From Alembic's Software

11.17.22

James Lerner

The Ultimate Guide To Migrating From Google Universal Analytics (GA3) to GA4

The Ultimate Guide To Migrating From Universal Analytics to GA4 Google Analytics 4 ("GA4") was released in October 2020 and is a complete rebuild of...

11.09.22

Hannah Maverick

Why Shopify doesn’t match Google Analytics

Top 6 reasons for inaccuracy from Shopify to Google Analytics There are many differences in tracking results, but let’s look at the top 6 reasons....

Man Looking at Marketing Data Analytics From Alembic

10.26.22

James Lerner

Podcast: NIL or Name, Image, Likeness in the NCAA

In this Podcast, recorded 05/18/22, Alembic CEO Co-Founder Tomas Puig and ex-CNBC reporter Eric Chemi discuss the business of the NBA draft and athletic endorsement....

Alembic Gathers Data From Internet & Media For Business Intelligence Software

10.26.22

James Lerner

Podcast: Ad Spend Loss in TV Streaming

In this Podcast, Alembic CEO Co-Founder Tomas Puig and multimedia journalist Brett Larson discuss the complicated business of streaming TV advertising; the lack of communication...

10.25.22

James Lerner

Podcast: 3rd Party Cookies & YouTube versus TikTok

In this Podcast, Alembic CEO Co-Founder Tomas Puig and ex-CNBC reporter Eric Chemi discuss the impact of TikToks introduction of 3rd party tracking cookies, Tiktok...

Person Analyzing Marketing Data Analytics From Alembic

10.24.22

James Lerner

Influencing Consumer Behavior with Podcast Advertising

How to Track Marketing Impact of Podcast Marketing Part II Podcast Valuation CPM is the cost you'll pay per 1,000 impressions or downloads, and CPA...

Alembic Gathering Data Analytics From Online

10.20.22

James Lerner

How to Track Marketing Impact of Radio and T.V media

How to Track Marketing Impact of Radio and T.V Marketing Part I Radio Marketing Measurement An effective way to measure ROAS (Revenue/ad spend) is to...

10.19.22

Tomás Puig

Podcast: Earnings Outlook & Economic Pullback

In this Podcast, Alembic CEO Co-Founder Tomas Puig and multimedia journalist Brett Larson discuss how Fortune 500 companies are navigating volatile markets—giving you advice as...

10.11.22

James Lerner

Track The Impact of TV, Radio, and Podcast Media with Alembic

Track The Impact of TV, Radio, and Podcast Media What do you need to enable this function? Become an Alembic client. Purchase the TV, Radio,...

People Analyzing Alembic Digital Marketing Data

10.04.22

Tomás Puig

Podcast: Why CMOs Don’t Last

Are Chief Marketing Officers even necessary in this age of influencer and user-generated content marketing? Alembic Technologies CEO Co-Founder Tomas Puig and multimedia journalist Brett...

Man Analyzing Marketing Data Analytics From Alembic

09.27.22

James Lerner

MMM & MTA: Build In-House or Buy?

"Code is a liability. Every line of code is a commitment: to maintain it, to explain it; to a direction." -Kevlin Henney. Marketing Intelligence Data...

Careers at Alembic - Digital Marketing Analytics Solutions

09.16.22

James Lerner

Thoughts on Marketing Attribution

Multi Touch Attribution (MTA) - collects individual, user-level data for addressable (trackable) media and conversion events to determine the impact each media event has on...

09.08.22

James Lerner

How To Integrate AppsFlyer and Firebase into Alembic

This blogpost describes how to integrate Firebase or AppsFlyer with Alembic using Google Universal Analytics. This assumes that: you have already integrated Firebase or AppsFlyer...

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December 9, 2024

Gregory Kennedy

How to overcome the common pitfalls of media mix modeling

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