Alembic Technologies Blog
Empowering CMOs through predictive intelligence.
Marketing Analysis: Key Metrics to Measure the Strength of Your Brand Marketing
Marketing data lakes are easy to drown in. With so many dashboards and systems available, brand strategists can get lost when trying to make sense of it all. This isn’t just little “m” marketing focused on tactics and execution —
Transitioning from GA3 to GA4: Your Complete Guide to Mastering Google Analytics Updates
As businesses transition from Google Analytics 3 (GA3) to Google Analytics 4 (GA4), understanding the key steps and implications of this upgrade is crucial. This guide provides a comprehensive overview, offering actionable tips for migrating your analytics seamlessly. Discover how to preserve your historical data, integrate new features, and adjust to GA4’s advanced tracking capabilities to enhance your digital strategy.
Maximizing 2024 Super Bowl Ad Impact A Strategic Guide for Advertisers
In 2023, marketers focused on integrating AI, upholding data privacy, and adapting to the “cookie apocalypse.” Alembic’s review highlights include AI replacing 22% of marketing roles, a shift towards operational efficiency, and the need for direct campaign value. Customer successes with Alembic include a Financial Provider’s 20% media reach improvement, a Luxury Retailer’s demographic shift in social media followers, and a Collegiate Athletics Department doubling fanbase engagement. Alembic’s platform enhancements feature new analytics, seasonal detections, and integrations like App Store and Google Play, processing vast amounts of data daily. The future looks promising with continued innovation.
Alembic Rewind 2023
In 2023, marketers focused on integrating AI, upholding data privacy, and adapting to the “cookie apocalypse.” Alembic’s review highlights include AI replacing 22% of marketing roles, a shift towards operational efficiency, and the need for direct campaign value. Customer successes with Alembic include a Financial Provider’s 20% media reach improvement, a Luxury Retailer’s demographic shift in social media followers, and a Collegiate Athletics Department doubling fanbase engagement. Alembic’s platform enhancements feature new analytics, seasonal detections, and integrations like App Store and Google Play, processing vast amounts of data daily. The future looks promising with continued innovation.
Alembic Maintains Effective Security Controls According to Recent SOC 2 and SOC 3 Reports
Alembic Maintains Effective Security Controls According to Recent SOC 2 and SOC 3 Reports San Francisco, CA – November 15th, 2023 – Today, Alembic Technologies announced that the company has undergone a System and Organization Controls (SOC) 2 examination and
Goodbye GA3, hello GA4.
Goodbye GA3, Hello GA4. It’s been a couple of months since GA4 officially launched on July 1st, 2023, and the feedback from multiple marketers could be better. In summary, GA4, compared to Universal Analytics GA3, is an entirely different way
