The Alembic AI Playbook
Alembic provides a solution called Alembic AI. This system allows marketers to visualize all their marketing channels, online and offline marketing, site traffic, and everything in between.
Optimized marketing is key to a successful business
It involves refining marketing strategies and tactics to improve their effectiveness and increase ROI. This is accomplished by understanding target audiences, using data and analytics to inform decisions, adopting a customer-centric approach, experimenting with new tactics, and regularly refining strategies based on feedback and data. In the age of the attention marketing economy, it’s crucial for businesses to continually review and adjust their marketing strategies to keep up with evolving customer behavior and industry trends.
All Your Data in One Place.
TV, Radio & Podcast
User Generated Content
News & PR
Custom & Future
Data Streams
Social Media
Analytics
How Does Alembic AI Work?
Alembic has developed an Impact Score comparable to the Consumer Price Index to grasp the attention marketing economy better. It’s a global score derived from “detected events” from every data channel connected to Alembic. A “detected event” is a marketing event that has a material impact on your business.
The Attention Marketing Economy (AME) is a supply-side analysis that forms the Attention/Action framework. It shows the winners by marketing goals.
Essentially, each marketer is attempting to capture their audience’s attention and compel them to take action. Therefore, Alembic’s AI-augmented algorithms focus on attention or action activities.
Alembic AI: The Attention/Action Framework
Attention
- Brand Reach, Awareness, and Equity: includes events that have a one-to-many impact or reach.
- Demand: includes events that have a one-to-specific impact or reach; for example, an email list.
Action
- Interaction: includes social media engagement, on-site search, and other page interactions that aren’t considered conversions as defined by your business; such as form fills or print clicks.
- Target Goals: Revenue and/or Conversion
Using the Alembic Impact Score
The Alembic Impact Score provides a comprehensive evaluation of the importance and magnitude of events within your data. These scores are comprised of two sub-scores: Importance and Aspect.
The Importance sub-score measures the contribution of each event weighted by its occurrence. For example, a commercial that runs only once but with a high contribution will significantly impact the importance factor. This sub-score clearly explains the relative importance of different events within your data.
The Aspect sub-score compares the magnitude of events to their variation. This sub-score helps you understand how many metrics fire at once, and compares the magnitude of events across different platforms, such as TV versus Google Ads.
