Latest Blog

Maximizing 2024 Super Bowl Ad Impact A Strategic Guide for Advertisers

In 2023, marketers focused on integrating AI, upholding data privacy, and adapting to the "cookie apocalypse." Alembic's review highlights include AI replacing 22% of marketing roles, a shift towards operational...

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Maximizing Super Bowl Ad Impact Using Alembic's Marketing Data Intelligence Tool

02.07.24

James Lerner

Maximizing 2024 Super Bowl Ad Impact A Strategic Guide for Advertisers

In 2023, marketers focused on integrating AI, upholding data privacy, and adapting to the "cookie apocalypse." Alembic's review highlights include AI replacing 22% of marketing...

09.08.23

James Lerner

Maximizing Your Influencer Marketing: Strategies for Effective Tracking and Increased ROI with Alembic

Maximizing Your Influencer Marketing: Strategies for Effective Tracking and Increased ROI with Alembic Influencer marketing is where companies collaborate with individuals with a solid social...

Marketing Data Analytics Strategies from Alembic

02.02.23

James Lerner

How to Take Part in Super Bowl Sunday: 3 Marketing Analytics Strategies

The Super Bowl is considered one of the world's largest and most-watched sporting events, ranking alongside events such as the FIFA World Cup and the...

Person Analyzing Marketing Data Analytics From Alembic

10.24.22

James Lerner

Influencing Consumer Behavior with Podcast Advertising

How to Track Marketing Impact of Podcast Marketing Part II Podcast Valuation CPM is the cost you'll pay per 1,000 impressions or downloads, and CPA...

Alembic Gathering Data Analytics From Online

10.20.22

James Lerner

How to Track Marketing Impact of Radio and T.V media

How to Track Marketing Impact of Radio and T.V Marketing Part I Radio Marketing Measurement An effective way to measure ROAS (Revenue/ad spend) is to...

10.11.22

James Lerner

Track The Impact of TV, Radio, and Podcast Media with Alembic

Track The Impact of TV, Radio, and Podcast Media What do you need to enable this function? Become an Alembic client. Purchase the TV, Radio,...

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Latest Blog

Maximizing 2024 Super Bowl Ad Impact A Strategic Guide for Advertisers

Maximizing 2024 Super Bowl Ad Impact A Strategic Guide for Advertisers

Maximizing Your Influencer Marketing: Strategies for Effective Tracking and Increased ROI with Alembic

How to Take Part in Super Bowl Sunday: 3 Marketing Analytics Strategies

Influencing Consumer Behavior with Podcast Advertising

How to Track Marketing Impact of Radio and T.V media

Track The Impact of TV, Radio, and Podcast Media with Alembic

Marketing analysis: Key metrics to measure the strength of your brand marketing