Alembic Technologies Blog
Empowering CMOs through predictive intelligence.
How Alembic takes on the challenges of measuring brand marketing
How Alembic takes on the challenges of measuring brand marketing Brand marketing is essential for building long-term relationships with consumers and driving sustainable growth. However, measuring its effectiveness can be a daunting task. Unlike direct-response marketing, which delivers quick and
How to Overcome the Common Pitfalls of Media Mix Modeling
Media Mix Modeling (MMM) emerged in the 1950s because marketers needed a better way to understand how advertising techniques impacted sales. With roots in economic theory and advertising research, MMM was developed to help bridge the gap between marketing decisions
Marketing Analysis: Key Metrics to Measure the Strength of Your Brand Marketing
Marketing data lakes are easy to drown in. With so many dashboards and systems available, brand strategists can get lost when trying to make sense of it all. This isn’t just little “m” marketing focused on tactics and execution —
Transitioning from GA3 to GA4: Your Complete Guide to Mastering Google Analytics Updates
As businesses transition from Google Analytics 3 (GA3) to Google Analytics 4 (GA4), understanding the key steps and implications of this upgrade is crucial. This guide provides a comprehensive overview, offering actionable tips for migrating your analytics seamlessly. Discover how to preserve your historical data, integrate new features, and adjust to GA4’s advanced tracking capabilities to enhance your digital strategy.
Maximizing 2024 Super Bowl Ad Impact A Strategic Guide for Advertisers
In 2023, marketers focused on integrating AI, upholding data privacy, and adapting to the “cookie apocalypse.” Alembic’s review highlights include AI replacing 22% of marketing roles, a shift towards operational efficiency, and the need for direct campaign value. Customer successes with Alembic include a Financial Provider’s 20% media reach improvement, a Luxury Retailer’s demographic shift in social media followers, and a Collegiate Athletics Department doubling fanbase engagement. Alembic’s platform enhancements feature new analytics, seasonal detections, and integrations like App Store and Google Play, processing vast amounts of data daily. The future looks promising with continued innovation.
Alembic Rewind 2023
In 2023, marketers focused on integrating AI, upholding data privacy, and adapting to the “cookie apocalypse.” Alembic’s review highlights include AI replacing 22% of marketing roles, a shift towards operational efficiency, and the need for direct campaign value. Customer successes with Alembic include a Financial Provider’s 20% media reach improvement, a Luxury Retailer’s demographic shift in social media followers, and a Collegiate Athletics Department doubling fanbase engagement. Alembic’s platform enhancements feature new analytics, seasonal detections, and integrations like App Store and Google Play, processing vast amounts of data daily. The future looks promising with continued innovation.
