Alembic Technologies Blog
Empowering CMOs through predictive intelligence.
Podcast: Earnings Outlook & Economic Pullback
Podcast: Earnings Outlook & Economic Pullback In this Podcast, Alembic CEO Co-Founder Tomas Puig and multimedia journalist Brett Larson discuss how Fortune 500 companies are navigating volatile markets—giving you advice as a marketer on how best to prepare for hard
Track The Impact of TV, Radio, and Podcast Media with Alembic
Track the Impact of TV, Radio, and Podcast Media What do you need to enable this function? Become an Alembic client. Purchase the TV, Radio, and Podcast suite for each container you seek insights into. Create relevant Earned Media (Web)
Podcast: Why CMOs Don’t Last
Podcast: Why CMOs Don’t Last Are Chief Marketing Officers even necessary in this age of influencer and user-generated content marketing? Alembic Technologies CEO Co-Founder Tomas Puig and multimedia journalist Brett Larson discuss how Fortune 500 companies navigate new media and
MMM & MTA: Build In-House or Buy?
“Code is a liability. Every line of code is a commitment: to maintain it, to explain it; to a direction.” -Kevlin Henney. Marketing Intelligence Data Science and AI at Scale There is no shortage of open source and commercial tools
Thoughts on Marketing Attribution
Multi Touch Attribution (MTA) – collects individual, user-level data for addressable (trackable) media and conversion events to determine the impact each media event has on a customers’ path to conversion. Because MTA requires tracking and connecting all media at the user level, it does not account for non-addressable media, like print, radio, and traditional (linear) TV, which cannot be tracked to individuals.
How To Integrate AppsFlyer and Firebase into Alembic
How To Integrate AppsFlyer and Firebase into Alembic This blogpost describes how to integrate Firebase or AppsFlyer with Alembic using Google Universal Analytics. This assumes that: you have already integrated Firebase or AppsFlyer with Google Analytics (GA). you are familiar
