Alembic Technologies Blog
Empowering CMOs through predictive intelligence.
Mastering the Art of Marketing Optimization: Alembic’s Optimize Playbook
Alembic Optimize Playbook Optimizing marketing is a vital component of any successful business. It involves refining marketing strategies and tactics to improve their effectiveness and increase the return on investment. Key aspects of optimizing marketing include understanding the target audience,
Understanding Google Analytics 4: Key Data Changes for Source Tracking
Understanding Google Analytics 4: Key Data Changes for Source Tracking Overview This article addresses a vital analysis detail when using Google Analytics 4 (GA4). This change in how GA4 acts compared to the previous versions can risk marketers making decisions
Maximizing Your Influencer Marketing: Strategies for Effective Tracking and Increased ROI with Alembic
Maximizing Your Influencer Marketing: Strategies for Effective Tracking and Increased ROI with Alembic Influencer marketing is where companies collaborate with individuals with a solid social media presence and a large following to promote their products or services. Influencer marketing leverages
How to Take Part in Super Bowl Sunday: 3 Marketing Analytics Strategies
How to Take Part in Super Bowl Sunday: 3 Marketing Analytics Strategies The Super Bowl is considered one of the world’s largest and most-watched sporting events, ranking alongside events such as the FIFA World Cup and the Summer Olympic Games.
Alembic Rewind 2022
Alembic Rewind 2022 Woo-hoo, we’ve made it to December 2022! We’ve been busy at Alembic, helping companies make sense of their omnichannel marketing using our AI-enabled predictive marketing platform. Our team has made considerable strides in ingesting massive amounts of
The Ultimate Guide To Migrating From Google Universal Analytics (GA3) to GA4
The Ultimate Guide to Migrating from Google Universal Analytics (GA3) to GA4 Google Analytics 4 (“GA4”) was released in October 2020 and is a complete rebuild of GA Universal Analytics. Since the release of GA4, several resources have been published
