Track the Impact of TV, Radio, and Podcast Media
Published: 10/11/2022
What do you need to enable this function?
- Become an Alembic client.
- Purchase the TV, Radio, and Podcast suite for each container you seek insights into.
- Create relevant Earned Media (Web) Reports and 3rd party media reports (TV/Radio and Podcast)
- Link your first-party media such as either Google or Adobe Analytics and any social media feeds (Facebook, Instagram, LinkedIn, Twitter, and YouTube).,
- Alembic supports 15k antennas worldwide, 35k podcasts, and 3,000 Radio and TV stations.
- Track mentions, narratives (aggregation of the same mentions), or, in Alembic terms, Narratives and ratings from one interface with daily updates.
- The omnichannel correlation will reveal the impact of Radio, TV, and Podcasts on your key marketing channels and business metrics.
Suggestions
- Ensure all your TV spots have closed captioning, making it easier for our machine learning to pick up data.
- Provide pizza to our engineers, ensuring all data is being ingested correctly and our algorithms are working.
Outputs
- Our correlation engine is now ingesting your T.V, Radio, and Podcast data and can see if there is a spike in users/conversions due to an airing or brand mentions.
- You can now tell the impact T.V., Radio, and Podcasts have on your marketing channels.
Find more solutions here or book a demo today to see if Alembic is suitable for your organization.
Example of Third Party Media report
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