This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”).


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.


We use information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Information to:

Communicate with you; Screen our orders for potential risk or fraud; and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


We may share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store &emdash; you can read more about how Shopify uses your Personal Information here: We also use Google Analytics to help us understand how our customers use the Site &emdash; you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by going to the following URLs:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:


Some browsers have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked. At this time, we do not respond to browser “do not track” signals, but we do provide you the option to opt-out of interest-based advertising (see above ]for opt-out information).


Analytics services such as Google Analytics and Full Story are used by Alembic to analyze information regarding visits to our websites and mobile application(s). They use cookies, web beacons, recorded interactions and other tracking mechanisms to collect this information.

  • To learn more about Google’s privacy practices, click here.
  • To access and use the Google Analytics Opt-out Browser Add-on, click here.
  • To learn more about Full Story's privacy practices, click here
  • To opt-out of Full Story, click here


When you use Alembic, we will maintain your Information for our records unless and until you ask us to delete this information. Most log data is held for up to 24 months.

When you link a social media account or other 3rd party data source to us, we follow the data retention policy of the service you are linking to and delete your data upon your request or a request from the service. You may revoke access remotely at the site itself, and upon receipt of a qualified message from the service, we will remove your data from Alembic.

Youtube / Google Note

In addition to the our normal procedure for deleting stored data, users can revoke that API Client's access to their data via the Google security settings page at


Alembic runs API clients, refreshing data daily, on behalf of its users. We offer the abililty for users to link external data sources such as social media accounts and Google Analytics, and other data sources to the service for data collection and processing. Use of these services is governened by the privacy and API usage policies of each service.

Alembic does not share data retrived from these APIs with any 3rd parties. We only permit access to this data to users that you control to and Alembic personnel for monitoring and testing.

Users can contact Alembic with questions or complaints about our API privacy practices at


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

California Residents

California Consumer Privacy Act

If you are a California resident, the information below also applies to you. Certain terms used in this section have the meanings given to them in the California Consumer Privacy Act (“CCPA”).

Categories of Personal Information Alembic Has Collected From or About Its Guests in the Preceding 12 Months

Identifiers (e.g., name, mailing address, email address, phone number, credit/debit card number) Commercial information (e.g., products or services purchased, purchase history) Internet or other electronic network activity (e.g., browse or search history) Geolocation data (e.g., latitude or longitude) Inferences drawn from any of the above (e.g., preferences or characteristics)

Consumer Directly Advertising Networks Data analytics providers Government Entities Social networks Alembic subsidiaries

Business or Commercial Purposes for Which Alembic Has Collected or Sold Personal Information About Guests in the Preceding 12 Months (for more information, see the how is your information used section of this privacy policy).

Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing advertising or marketing services, providing analytics services, or providing similar services; Auditing related to a current interaction with you and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance; Short-term, transient use, including, but not limited to, the contextual customization of ads shown as part of the same interaction; Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity; Debugging to identify and repair errors that impair existing intended functionality; Undertaking internal research for technological development and demonstration; and Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by us. Categories of Personal Information Alembic Has Sold About Guests and Categories of Third Parties to Whom Personal Information Was Sold in the Preceding 12 Months

Categories of Personal Information Sold

Internet or other electronic network activity (e.g., “cookies” or other tracking tags) Categories of Third Parties to Whom Personal Information was Sold

Advertising Networks

Alembic Does Not Knowingly Sell the Personal Information of Minors Under the Age of 16.

Categories of Personal Information Alembic Has Disclosed for a Business Purpose and Categories of Third Parties to Whom Personal Information Was Disclosed for a Business Purpose in the Preceding 12 Months

None at this time

Categories of Personal Information Disclosed for a Business Purpose in the Preceding 12 Months

None at this time

Categories of third parties to whom Personal Information has been disclosed for a business purpose

  • Data Analytics Providers
  • Social Networks

At your direction or request, or when you otherwise consent, we may share your information with third parties (e.g., if a guest provides explicit, opt-in consent to the linking and use of data with a specifically identified third party partner, such data may be linked and may be used by Alembic and/or the third party partner as described at the time consent is obtained, including for targeted advertising or advertising measurement purposes).


Alembic will not discriminate against you because you exercise your rights. For example, Alembic will not deny you goods or services or charge you a different price or rate for goods or services if you make an access, deletion, or do not sell request.

You Have the Following Rights Under the CCPA

  • Right to request Alembic disclose Personal Information, or Categories of Personal Information, it collects, uses, discloses, and sells
  • Right to request Alembic delete Personal Information we have collected from you
  • Right to request Alembic opt you out of the sale of your Personal Information

Process Used to Verify an Access and/or Deletion Request

If you are an Alembic User, you will be required to submit 4 pieces of information including your name, address, email, and phone number. Alembic will use this information to search our systems and determine if we have information about you. If we are able to locate information about you, we will fulfill your access and/or deletion request. If we are not able to match all 4 pieces of information you submit, we may provide you with a report that includes the categories of personal information we collect, use, disclose, and sell.

How to Submit a Verifiable Request (requests can be made no more than twice in a 12-month period)

You can submit a request by contacing

Access Requests: Contact

Deletion Requests: Contact

Do Not Sell My Personal Info Requests: Contact

California Shine the Light

If you are a California resident and have an established business relationship with us, you can request a notice disclosing the categories of personal information we have shared with third parties, for the third parties’ direct marketing purposes, during the preceding calendar year. To request a notice, please submit your request to the contact information listed below. Please allow 30 days for a response.

If you are a California resident under 18 years old and a registered user, you can request that we remove content or information that you have posted to our website or other online services. Note that fulfilment of the request may not ensure complete or comprehensive removal (e.g., if the content or information has been reposted by another user). To request removal of content or information, please contact us.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us on our contact page.


San Francisco, California,

United States