In this Podcast, Alembic CEO Co-Founder Tomas Puig and multimedia journalist Brett Larson discuss the complicated business of streaming TV advertising; the lack of communication between TV sets and streaming devices causes an estimated waste of over $1 billion in ad dollars.
Tomas and Brett discuss a story from the Wall Street Journal about ads playing on streaming platforms even when the television is turned off. The speaker, who is a video gamer, notes that there is a setting where turning off the console also turns off the TV or vice versa, called a “power on off over HDMI.” They mention that it is frustrating when ads are playing and the TV is turned off and the streaming platform is not aware and therefore continues to charge for viewed ads. The speaker also mentions that there is no clear way for streaming platforms to know if an ad was played when the TV was off, and if so, how to prevent it.
