Super Bowl Sunday Marketing: 3 Analytics Strategies | Alembic

Published: 2/2/2023

The Super Bowl is considered one of the world’s largest and most-watched sporting events, ranking alongside events such as the FIFA World Cup and the Summer Olympic Games. In terms of annual sporting events, it is the biggest in the United States and one of the biggest globally. The Super Bowl regularly attracts an audience of millions of viewers and generates significant media coverage, both in the United States and worldwide. According to the NFL last year, 208 million-plus viewers or approximately two-thirds of the United States population, watched Super Bowl LVI. This year, Super Bowl LVII will be played between the American Football Conference (AFC) champion Kansas City Chiefs and the National Football Conference (NFC) champion Philadelphia Eagles. The game will be televised nationally by Fox. Pepsi did not renew its half-time show sponsorship, which Apple has since taken over. Rihanna will headline the halftime show.

Part of the news cycle for the 2023 Super bowls is that this is the first Super Bowl between two black starting quarterbacks: Patrick Mahomes of the Chiefs and Jalen Hurts of the Eagles. Also, the first super bowl will have two brothers face off against each other.

Anticipated advertisers include snack brands, alcohol, and betting apps, according to , and a short list of advertisers:

How to Take Part in Super Bowl Sunday: 3 Marketing Analytics Strategies

We are already seeing advertisers tease ads for the Super Bowl, like Rakuten bringing back Cher from Clueless and Willie Nelson in Bic EZ reach lighters.

To take advantage of the increase in viewership, Alembic has three marketing analytic strategies to help organizations gain insights and potentially more revenue.

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