December 26, 2024
Unveil marketing’s true impact.
AI that curates billions of rows of data in real-time to drive more revenue.
From top-funnel buzz on TV and Podcasts to web and digital, down to opportunities and revenue creation – amplify everything.
VentureBeat
“Alembic is using AI developed for scientific research applications to predict ROI from marketing.
NVIDIA marketing is using Alembic with great success.”
Jensen Huang, Founder & CEO of NVIDIA
Trusted by Top Fortune 200 Enterprises in Healthcare, Technology, Finance, and Entertainment
What you can do with Alembic
Yield accurate revenue forecasting
Understand the impact to revenue of key events between multiple media data sources, looking far ahead instead of using marketing mix models that lag months behind. Guide your decisions to adjust media spend with competitive landscape changes.
Receive audience, cross-brand insights
Achieve understanding and reduce media waste at the same time. Optimize across brands and sub-segments of the most sophisticated organizations. Gather complementary data to optimize media spend on platforms (e.g., inventory).
Finally understand ROI and impact
Leverage the entire brand portfolio to target specific audiences with whichever brands resonate. All while expanding visibility to 3rd party, earned, owned, and paid media in relation to the performance of revenue and key metrics.
Access to real-time decision making
Get revenue-enabling, comprehensive and near-real-time read from strategies and media investment. Show the CFO or sponsors the ROI, halo effect, and dollar value of channels. Does TV spend impact search volume and ROI of SEM?
Quickly identify signals from noise, then leverage your best opportunities to drive impact.
Alembic continuously analyzes the totality of your data channels (web, social, broadcast, etc) coupled with your sales data to identify ‘signals’ across omnichannel marketing and sales activities in near-real time. Signals are then correlated to conversions and revenue. This enables visibility into what’s driving revenue.
We combine your data with our proprietary data
We acquire first-party data directly from the source and store it in an ultra-fast, high-cardinality database. Applying our proprietary data, we enrich and distill actionable insights without additional cookies, pixels, or code.
Parity (duplicate of customer’s data, rapid access)
Parity Enhanced (customer’s data greatly enhanced and augmented by Alembic, not interchangeable)
Proprietary (exclusive Alembic data)
Google Analytics, Adobe Analytics, Mobile Apps
Social Time-series Reconstruction (Instagram, Facebook, YouTube, LinkedIn), Custom Data Streams
TV/Radio/Podcast, News/PR, AI De-duplicated Mentions
We solve real issues for these industries
Finance &Insurance
Sports &Entertainment
Healthcare &Medicine
Internet &Media
Hospitality &Casinos
Retail &EcommerceFinance &InsuranceSports &EntertainmentHealthcare &MedicineInternet &MediaHospitality &CasinosRetail &EcommerceWhatever your Industry, we have a solution to give you a distinct competitive advantage
“I love the Alembic [...] dashboard layout. We can really hone in quickly from the data displayed there to track trends and it is a lot easier to find insights and spikes.”
Tyler Pigg, Assistant Athletic Director, Texas A&M Athletics
Unified marketing measurement
We extract the signal from the noise
We handle the entire analysis stack in one place. Our in-house ingestion, storage, AI and statistics algorithm, and display give the reports you need to make key decisions on demand, not weeks or months later.
Don't drown in your data lake
To show attribution and deep insights, especially in the post-cookie and iOS opt-in world, you have to ingest a huge amount of anonymized aggregate data. We ingest directly from the sources, so you don’t have to worry about API quotas, 3rd party database storage charges or complexities normalizing metrics across channels.
Not just direct insights, but also indirect ones
See the halo effects of your media and each channel dependency, in near-real time. Is your paid search campaign being influenced by an email or social media campaign? Alembic can answer this.
Enterprise ready, easy to use
Identify the lead sources that move fastest, understand from where your best deals originate, and uncover how to remove friction between deal stages.
We support multi-KPI organizations, which minimizes time spent evaluating media effectiveness and increases alignment. So you can spend more time growing your business.
We use quantitative signals to determine the impact of your marketing activity on your goals.
