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Generative AI in Marketing Data Analysis

5 ways to use Generative AI for marketing data analysis and campaign optimization Marketers thrive on data. Data collection is typically not a challenge for marketing professionals, but interpreting it...

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01.21.25

Gregory Kennedy

Generative AI in Marketing Data Analysis

5 ways to use Generative AI for marketing data analysis and campaign optimization Marketers thrive on data. Data collection is typically not a challenge for...

12.26.24

Gregory Kennedy

How Alembic takes on the challenges of measuring brand marketing

How Alembic takes on the challenges of measuring brand marketing Brand marketing is essential for building long-term relationships with consumers and driving sustainable growth. However,...

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12.09.24

Gregory Kennedy

How to Overcome the Common Pitfalls of Media Mix Modeling

Media Mix Modeling (MMM) emerged in the 1950s because marketers needed a better way to understand how advertising techniques impacted sales. With roots in economic...

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11.12.24

Gregory Kennedy

Marketing Analysis: Key Metrics to Measure the Strength of Your Brand Marketing

Marketing data lakes are easy to drown in. With so many dashboards and systems available, brand strategists can get lost when trying to make sense...

04.15.24

James Lerner

Transitioning from GA3 to GA4: Your Complete Guide to Mastering Google Analytics Updates

As businesses transition from Google Analytics 3 (GA3) to Google Analytics 4 (GA4), understanding the key steps and implications of this upgrade is crucial. This...

Thoughtful professional holding a tablet, symbolizing transition and strategic planning.

10.30.23

James Lerner

Goodbye GA3, hello GA4.

Goodbye GA3, Hello GA4.It's been a couple of months since GA4 officially launched on July 1st, 2023, and the feedback from multiple marketers could be...

People working with laptops collaborating on a Google Analytics project together.

10.05.23

James Lerner

Understanding Google Analytics 4: Key Data Changes for Source Tracking

Understanding Google Analytics 4: Key Data Changes for Source Tracking OverviewThis article addresses a vital analysis detail when using Google Analytics 4 (GA4). This change...

People Analyzing Marketing Data Analytics From Alembic's Software

11.17.22

James Lerner

The Ultimate Guide To Migrating From Google Universal Analytics (GA3) to GA4

The Ultimate Guide to Migrating from Google Universal Analytics (GA3) to GA4 Google Analytics 4 ("GA4") was released in October 2020 and is a complete...

Team working on laptops with tools and devices on a desk, illustrating data collaboration.

11.09.22

Hannah Maverick

Why Shopify doesn’t match Google Analytics

Top 6 Reasons for Inaccuracy from Shopify to Google AnalyticsThere are many differences in tracking results, but let’s look at the top 6 reasons.1) Some...

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January 21, 2025

Gregory Kennedy

Generative AI in Marketing Data Analysis

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