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Customer engagement metrics CMOs must prioritize in 2025

Customer engagement metrics CMOs must prioritize in 2025 Customer engagement metrics reveal the strength of relationships between brands and their audiences. For CMOs aiming to maximize marketing investments and foster...

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02.28.25

Gregory Kennedy

Customer engagement metrics CMOs must prioritize in 2025

Customer engagement metrics CMOs must prioritize in 2025 Customer engagement metrics reveal the strength of relationships between brands and their audiences. For CMOs aiming to...

02.28.25

Gregory Kennedy

2025 AI marketing trends all CMOs need to watch

2025 AI marketing trends all CMOs need to watch The AI revolution of 2025 isn't just about new tools — it's about fundamental transformation. At...

02.06.25

Gregory Kennedy

The Power of Predictive Analytics

The power of predictive analytics for CMOs in 2025 and beyond Predictive analytics for marketing, driven by advancements in AI and machine learning, has evolved...

02.04.25

Gregory Kennedy

CES panel recap: The future of marketing measurement takes flight with Alembic and Delta Air Lines

CES panel recap: The future of marketing measurement takes flight with Alembic and Delta Air Lines Alembic Technologies took center stage at the recent Brand...

01.29.25

Gregory Kennedy

AI as a Strategic Partner for Marketers in 2025

AI as a strategic partner and why it’s a must-have for CMOs in 2025 CMOs are expected to drive tangible results from marketing campaigns. Gut...

01.21.25

Gregory Kennedy

Generative AI in Marketing Data Analysis

5 ways to use Generative AI for marketing data analysis and campaign optimization Marketers thrive on data. Data collection is typically not a challenge for...

12.26.24

Gregory Kennedy

How Alembic takes on the challenges of measuring brand marketing

How Alembic takes on the challenges of measuring brand marketing Brand marketing is essential for building long-term relationships with consumers and driving sustainable growth. However,...

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12.09.24

Gregory Kennedy

How to Overcome the Common Pitfalls of Media Mix Modeling

Media Mix Modeling (MMM) emerged in the 1950s because marketers needed a better way to understand how advertising techniques impacted sales. With roots in economic...

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11.12.24

Gregory Kennedy

Marketing Analysis: Key Metrics to Measure the Strength of Your Brand Marketing

Marketing data lakes are easy to drown in. With so many dashboards and systems available, brand strategists can get lost when trying to make sense...

04.15.24

James Lerner

Transitioning from GA3 to GA4: Your Complete Guide to Mastering Google Analytics Updates

As businesses transition from Google Analytics 3 (GA3) to Google Analytics 4 (GA4), understanding the key steps and implications of this upgrade is crucial. This...

Thoughtful professional holding a tablet, symbolizing transition and strategic planning.

10.30.23

James Lerner

Goodbye GA3, hello GA4.

Goodbye GA3, Hello GA4.It's been a couple of months since GA4 officially launched on July 1st, 2023, and the feedback from multiple marketers could be...

People working with laptops collaborating on a Google Analytics project together.

10.05.23

James Lerner

Understanding Google Analytics 4: Key Data Changes for Source Tracking

Understanding Google Analytics 4: Key Data Changes for Source Tracking OverviewThis article addresses a vital analysis detail when using Google Analytics 4 (GA4). This change...

People Analyzing Marketing Data Analytics From Alembic's Software

11.17.22

James Lerner

The Ultimate Guide To Migrating From Google Universal Analytics (GA3) to GA4

The Ultimate Guide to Migrating from Google Universal Analytics (GA3) to GA4 Google Analytics 4 ("GA4") was released in October 2020 and is a complete...

Team working on laptops with tools and devices on a desk, illustrating data collaboration.

11.09.22

Hannah Maverick

Why Shopify doesn’t match Google Analytics

Top 6 Reasons for Inaccuracy from Shopify to Google AnalyticsThere are many differences in tracking results, but let’s look at the top 6 reasons.1) Some...

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