Alembic Technologies Blog
Empowering CMOs through predictive intelligence.
Why Shopify doesn’t match Google Analytics
Top 6 Reasons for Inaccuracy from Shopify to Google Analytics There are many differences in tracking results, but let’s look at the top 6 reasons. 1) Some orders are never recorded in Google Analytics Usually, this happens because your customer
Podcast: NIL or Name, Image, Likeness in the NCAA
Podcast: NIL or Name, Image, Likeness in the NCAA In this Podcast, recorded 05/18/22, Alembic CEO Co-Founder Tomas Puig and ex-CNBC reporter Eric Chemi discuss the business of the NBA draft and athletic endorsement. NIL or Name, Image, Likeness is
Podcast: Ad Spend Loss in TV Streaming
Podcast: Ad Spend Loss in TV Streaming In this Podcast, Alembic CEO Co-Founder Tomas Puig and multimedia journalist Brett Larson discuss the complicated business of streaming TV advertising; the lack of communication between TV sets and streaming devices causes an
Podcast: 3rd Party Cookies & YouTube versus TikTok
Podcast: 3rd Party Cookies & YouTube versus TikTok In this Podcast, Alembic CEO Co-Founder Tomas Puig and ex-CNBC reporter Eric Chemi discuss the impact of TikToks introduction of 3rd party tracking cookies, Tiktok creator culture, and even the prediction of
Influencing Consumer Behavior with Podcast Advertising
How to Track Marketing Impact of Podcast Marketing Part II Podcast Valuation CPM is the cost you’ll pay per 1,000 impressions or downloads, and CPA is the cost you’ll pay to acquire a customer. Most ads are priced on a
How to Track Marketing Impact of Radio and T.V media
How to Track Marketing Impact of Radio and TV Marketing Part I Radio Marketing Measurement An effective way to measure ROAS (Revenue/ad spend) is to examine “early returns” for the potential impact of radio ads. For example, we can explore
