Gregory Kennedy

2025 AI marketing trends all CMOs need to watch

2025 AI marketing trends all CMOs need to watch The AI revolution of 2025 isn't just about new tools — it's about fundamental transformation. At...

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Gregory Kennedy

The Power of Predictive Analytics

The power of predictive analytics for CMOs in 2025 and beyond Predictive analytics for marketing, driven by advancements in AI and machine learning, has evolved...

02.04.25

Gregory Kennedy

CES panel recap: The future of marketing measurement takes flight with Alembic and Delta Air Lines

CES panel recap: The future of marketing measurement takes flight with Alembic and Delta Air Lines Alembic Technologies took center stage at the recent Brand...

01.29.25

Gregory Kennedy

AI as a Strategic Partner for Marketers in 2025

AI as a strategic partner and why it’s a must-have for CMOs in 2025 CMOs are expected to drive tangible results from marketing campaigns. Gut...

01.21.25

Gregory Kennedy

Generative AI in Marketing Data Analysis

5 ways to use Generative AI for marketing data analysis and campaign optimization Marketers thrive on data. Data collection is typically not a challenge for...

12.26.24

Gregory Kennedy

How Alembic takes on the challenges of measuring brand marketing

How Alembic takes on the challenges of measuring brand marketing Brand marketing is essential for building long-term relationships with consumers and driving sustainable growth. However,...

Abstract network visualization with connected nodes and lines, symbolizing media mix modeling.

12.09.24

Gregory Kennedy

How to Overcome the Common Pitfalls of Media Mix Modeling

Media Mix Modeling (MMM) emerged in the 1950s because marketers needed a better way to understand how advertising techniques impacted sales. With roots in economic...

Close-up of colorful microchip circuits, symbolizing data-driven marketing analysis and metrics.

11.12.24

Gregory Kennedy

Marketing Analysis: Key Metrics to Measure the Strength of Your Brand Marketing

Marketing data lakes are easy to drown in. With so many dashboards and systems available, brand strategists can get lost when trying to make sense...

04.15.24

James Lerner

Transitioning from GA3 to GA4: Your Complete Guide to Mastering Google Analytics Updates

As businesses transition from Google Analytics 3 (GA3) to Google Analytics 4 (GA4), understanding the key steps and implications of this upgrade is crucial. This...

Maximizing Super Bowl Ad Impact Using Alembic's Marketing Data Intelligence Tool

02.07.24

James Lerner

Maximizing 2024 Super Bowl Ad Impact A Strategic Guide for Advertisers

In 2023, marketers focused on integrating AI, upholding data privacy, and adapting to the "cookie apocalypse." Alembic's review highlights include AI replacing 22% of marketing...

Vibrant, colorful clouds during sunset, creating a serene and dreamy atmosphere.

12.22.23

Hannah Maverick

Alembic Rewind 2023

In 2023, marketers focused on integrating AI, upholding data privacy, and adapting to the "cookie apocalypse." Alembic's review highlights include AI replacing 22% of marketing...

11.15.23

James Lerner

Alembic Maintains Effective Security Controls According to Recent SOC 2 and SOC 3 Reports

Alembic Maintains Effective Security Controls According to Recent SOC 2 and SOC 3 ReportsSan Francisco, CA – November 15th, 2023 – Today, Alembic Technologies announced...

Thoughtful professional holding a tablet, symbolizing transition and strategic planning.

10.30.23

James Lerner

Goodbye GA3, hello GA4.

Goodbye GA3, Hello GA4.It's been a couple of months since GA4 officially launched on July 1st, 2023, and the feedback from multiple marketers could be...

People working with laptops collaborating on a Google Analytics project together.

10.05.23

James Lerner

Understanding Google Analytics 4: Key Data Changes for Source Tracking

Understanding Google Analytics 4: Key Data Changes for Source Tracking OverviewThis article addresses a vital analysis detail when using Google Analytics 4 (GA4). This change...

Team brainstorming with sticky notes on a whiteboard, focusing on influencer marketing strategies.

09.08.23

James Lerner

Maximizing Your Influencer Marketing: Strategies for Effective Tracking and Increased ROI with Alembic

Maximizing Your Influencer Marketing: Strategies for Effective Tracking and Increased ROI with Alembic Influencer marketing is where companies collaborate with individuals with a solid social...

Marketing Data Analytics Strategies from Alembic

02.02.23

James Lerner

How to Take Part in Super Bowl Sunday: 3 Marketing Analytics Strategies

How to Take Part in Super Bowl Sunday: 3 Marketing Analytics StrategiesThe Super Bowl is considered one of the world's largest and most-watched sporting events,...

12.19.22

James Lerner

Alembic Rewind 2022

Alembic Rewind 2022Woo-hoo, we’ve made it to December 2022! We’ve been busy at Alembic, helping companies make sense of their omnichannel marketing using our AI-enabled...

People Analyzing Marketing Data Analytics From Alembic's Software

11.17.22

James Lerner

The Ultimate Guide To Migrating From Google Universal Analytics (GA3) to GA4

The Ultimate Guide to Migrating from Google Universal Analytics (GA3) to GA4 Google Analytics 4 ("GA4") was released in October 2020 and is a complete...

Team working on laptops with tools and devices on a desk, illustrating data collaboration.

11.09.22

Hannah Maverick

Why Shopify doesn’t match Google Analytics

Top 6 Reasons for Inaccuracy from Shopify to Google AnalyticsThere are many differences in tracking results, but let’s look at the top 6 reasons.1) Some...

Man Looking at Marketing Data Analytics From Alembic

10.26.22

James Lerner

Podcast: NIL or Name, Image, Likeness in the NCAA

Podcast: NIL or Name, Image, Likeness in the NCAA In this Podcast, recorded 05/18/22, Alembic CEO Co-Founder Tomas Puig and ex-CNBC reporter Eric Chemi discuss...

Alembic Gathers Data From Internet & Media For Business Intelligence Software

10.26.22

James Lerner

Podcast: Ad Spend Loss in TV Streaming

Podcast: Ad Spend Loss in TV StreamingIn this Podcast, Alembic CEO Co-Founder Tomas Puig and multimedia journalist Brett Larson discuss the complicated business of streaming...

10.25.22

James Lerner

Podcast: 3rd Party Cookies & YouTube versus TikTok

Podcast: 3rd Party Cookies & YouTube versus TikTokIn this Podcast, Alembic CEO Co-Founder Tomas Puig and ex-CNBC reporter Eric Chemi discuss the impact of TikToks...

Person Analyzing Marketing Data Analytics From Alembic

10.24.22

James Lerner

Influencing Consumer Behavior with Podcast Advertising

How to Track Marketing Impact of Podcast Marketing Part II Podcast Valuation CPM is the cost you'll pay per 1,000 impressions or downloads, and CPA...

Alembic Gathering Data Analytics From Online

10.20.22

James Lerner

How to Track Marketing Impact of Radio and T.V media

How to Track Marketing Impact of Radio and TV Marketing Part I Radio Marketing MeasurementAn effective way to measure ROAS (Revenue/ad spend) is to examine...

10.19.22

Tomás Puig

Podcast: Earnings Outlook & Economic Pullback

Podcast: Earnings Outlook & Economic PullbackIn this Podcast, Alembic CEO Co-Founder Tomas Puig and multimedia journalist Brett Larson discuss how Fortune 500 companies are navigating...

Colorful programming code on a screen, representing media tracking technology and marketing analytics.

10.11.22

James Lerner

Track The Impact of TV, Radio, and Podcast Media with Alembic

Track the Impact of TV, Radio, and Podcast Media What do you need to enable this function?Become an Alembic client.Purchase the TV, Radio, and Podcast...

People Analyzing Alembic Digital Marketing Data

10.04.22

Tomás Puig

Podcast: Why CMOs Don’t Last

Podcast: Why CMOs Don't LastAre Chief Marketing Officers even necessary in this age of influencer and user-generated content marketing? Alembic Technologies CEO Co-Founder Tomas Puig...

Man Analyzing Marketing Data Analytics From Alembic

09.27.22

James Lerner

MMM & MTA: Build In-House or Buy?

"Code is a liability. Every line of code is a commitment: to maintain it, to explain it; to a direction." -Kevlin Henney.Marketing Intelligence Data Science...

Careers at Alembic - Digital Marketing Analytics Solutions

09.16.22

James Lerner

Thoughts on Marketing Attribution

Multi Touch Attribution (MTA) - collects individual, user-level data for addressable (trackable) media and conversion events to determine the impact each media event has on...

09.08.22

James Lerner

How To Integrate AppsFlyer and Firebase into Alembic

How To Integrate AppsFlyer and Firebase into AlembicThis blogpost describes how to integrate Firebase or AppsFlyer with Alembic using Google Universal Analytics. This assumes that:you...

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Customer engagement metrics CMOs must prioritize in 2025

2025 AI marketing trends all CMOs need to watch

The Power of Predictive Analytics

CES panel recap: The future of marketing measurement takes flight with Alembic and Delta Air Lines

AI as a Strategic Partner for Marketers in 2025

Generative AI in Marketing Data Analysis

How Alembic takes on the challenges of measuring brand marketing

How to Overcome the Common Pitfalls of Media Mix Modeling

Marketing Analysis: Key Metrics to Measure the Strength of Your Brand Marketing

Transitioning from GA3 to GA4: Your Complete Guide to Mastering Google Analytics Updates

Maximizing 2024 Super Bowl Ad Impact A Strategic Guide for Advertisers

Alembic Rewind 2023

Alembic Maintains Effective Security Controls According to Recent SOC 2 and SOC 3 Reports

Goodbye GA3, hello GA4.

Understanding Google Analytics 4: Key Data Changes for Source Tracking

Maximizing Your Influencer Marketing: Strategies for Effective Tracking and Increased ROI with Alembic

How to Take Part in Super Bowl Sunday: 3 Marketing Analytics Strategies

Alembic Rewind 2022

The Ultimate Guide To Migrating From Google Universal Analytics (GA3) to GA4

Why Shopify doesn’t match Google Analytics

Podcast: NIL or Name, Image, Likeness in the NCAA

Podcast: Ad Spend Loss in TV Streaming

Podcast: 3rd Party Cookies & YouTube versus TikTok

Influencing Consumer Behavior with Podcast Advertising

How to Track Marketing Impact of Radio and T.V media

Podcast: Earnings Outlook & Economic Pullback

Track The Impact of TV, Radio, and Podcast Media with Alembic

Podcast: Why CMOs Don’t Last

MMM & MTA: Build In-House or Buy?

Thoughts on Marketing Attribution

How To Integrate AppsFlyer and Firebase into Alembic

Customer engagement metrics CMOs must prioritize in 2025