In 2023, marketers focused on integrating AI, upholding data privacy, and adapting to the "cookie apocalypse." Alembic's review highlights include AI replacing 22% of marketing...
In 2023, marketers focused on integrating AI, upholding data privacy, and adapting to the "cookie apocalypse." Alembic's review highlights include AI replacing 22% of marketing...
San Francisco, CA – November 15th, 2023 – Today, Alembic Technologies announced that the company has undergone a System and Organization Controls (SOC) 2 examination...
Goodbye GA3, hello GA4.It's been a couple of months since GA4 officially launched on July 1st, 2023, and the feedback from multiple marketers could be...
Alembic Optimize Playbook Optimizing marketing is a vital component of any successful business. It involves refining marketing strategies and tactics to improve their effectiveness and...
Understanding Google Analytics 4: Key Data Changes for Source Tracking Overview This article addresses a vital analysis detail when using Google Analytics 4 (GA4). This...